In a 1993 poll, Captain Birds Eye was voted the second most-recognized captain in the UK, after Captain Cook.
Played "Captain Birdseye" from 1967-1998 in the UK TV advertisements.
In 1971, an obituary for the Birds Eye character appeared in the Times when the character was retired. However, the Captain returned to TV ads three years later.
He was a long-time member of London's Players Theatre, and he also presented music-hall shows on Southend Pier.
With Mike Hall Mike Hall set up "the first conference production company in the UK to use the American model of 'show business for business'".