Welcome to the March 2, 2015 edition of Outrage Watch, HitFix's (almost) daily rundown of all the things folks are peeved about in entertainment. Today's top story: Michelle Rodriguez is really really sorry, kind of. After calling rumors that she'd been tapped to play the Green Lantern "the dumbest thing I've ever heard," the "Fast & Furious" star followed up by taking aim at fan demand for color-blind casting in superhero movies: "I think it's so stupid... this whole minorities in Hollywood thing, it's so stupid," she told TMZ. "It's like, stop stealing all the white people's superheroes. Make up your own." Uh-oh! Michelle Rodriguez has bashed her own kind and in the worst way @MRodOfficial #Shame #Hispanics How do you dare??? — Mexico Review® (@omckelligan) March 2, 2015 But I can't think of a time where I cared about Michelle Rodriguez's opinion on anything, so I don't think I'll start today. — Y'assssss Al Ghul (@beauty_jackson) February 28,...
- 3/2/2015
- by Chris Eggertsen
- Hitfix
ABC and its TV station affiliates will in late October roll out a new system that allows them to swap advertising time during periods of high demand, such as the holiday shopping season or the runup to the midterm elections, which has left TV ad inventory a scarce resource.
In the past, networks oversaw the majority of commercial time during primetime, dictating 10 to 12 minutes for national advertisers and just two to three minutes to local TV stations.
But according to the new arrangement, as reported by the Los Angeles Times, networks will give more advertising time to affiliates, opening the doors for more local advertising -- and likely ramping up political ads during midterm elections, and local store ads during the holidays. Viewers will see less telecom and financial ads as a result, according to the paper.
The newly coined "Inventory Exchange System" is designed to make more money through ad sales.
In the past, networks oversaw the majority of commercial time during primetime, dictating 10 to 12 minutes for national advertisers and just two to three minutes to local TV stations.
But according to the new arrangement, as reported by the Los Angeles Times, networks will give more advertising time to affiliates, opening the doors for more local advertising -- and likely ramping up political ads during midterm elections, and local store ads during the holidays. Viewers will see less telecom and financial ads as a result, according to the paper.
The newly coined "Inventory Exchange System" is designed to make more money through ad sales.
- 9/30/2010
- The Hollywood Reporter - Movie News
ABC affiliates are boiling mad that corporate sibling Espn is being handed live sports events that they initially were supposed to carry.
The most recent move came last month, when Espn said it will take eight Nascar races this fall off ABC to run on Espn. Even before that, though, ABC coughed up the Rose Bowl beginning in 2011 and golf's British Open this year to Espn, which is majority-owned by Disney, the full owner of ABC.
Station executives argue that losing live sports events not only will cost them significant ad revenue and take away a negotiating chip with media buyers, but it also will hamper their ability to promote other programming to male audiences. The latter is particularly true among ABC's Southern affiliates, where Nascar viewership is passionate.
Espn can cherry-pick sports from (or occasionally move sports to) ABC because Espn in effect took control of ABC Sports in...
The most recent move came last month, when Espn said it will take eight Nascar races this fall off ABC to run on Espn. Even before that, though, ABC coughed up the Rose Bowl beginning in 2011 and golf's British Open this year to Espn, which is majority-owned by Disney, the full owner of ABC.
Station executives argue that losing live sports events not only will cost them significant ad revenue and take away a negotiating chip with media buyers, but it also will hamper their ability to promote other programming to male audiences. The latter is particularly true among ABC's Southern affiliates, where Nascar viewership is passionate.
Espn can cherry-pick sports from (or occasionally move sports to) ABC because Espn in effect took control of ABC Sports in...
- 2/8/2010
- by By John Consoli, Mediaweek
- The Hollywood Reporter - Movie News
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