Exclusive: ClixTV, a privately funded, mobile-focused guide to the ever-expanding world of film and TV programming available to stream, has surpassed 6 million monthly unique users nearly a year after its launch.
The free app, which went live about 10 months ago, is now available via more than 80 distribution points, including Apple Fire TV, Roku and other major streaming gateways. Thus far, more than 99 of usage has been on mobile devices, the company says, with users consulting the app for top-rated series and movies, new trailers and other recommended offerings, filtered by categories and platforms.
Revenue sharing with subscription streamers — a profit center for tech giants — is not a strategic focus for Clix, which was founded as a company in 2017. Instead, its efforts are going toward advertising and sponsorships. By taking quizzes, offering reviews and ratings and taking other actions in the app, viewers can earn points redeemable for discounts from commercial partners.
The free app, which went live about 10 months ago, is now available via more than 80 distribution points, including Apple Fire TV, Roku and other major streaming gateways. Thus far, more than 99 of usage has been on mobile devices, the company says, with users consulting the app for top-rated series and movies, new trailers and other recommended offerings, filtered by categories and platforms.
Revenue sharing with subscription streamers — a profit center for tech giants — is not a strategic focus for Clix, which was founded as a company in 2017. Instead, its efforts are going toward advertising and sponsorships. By taking quizzes, offering reviews and ratings and taking other actions in the app, viewers can earn points redeemable for discounts from commercial partners.
- 7/25/2022
- by Dade Hayes
- Deadline Film + TV
Gemstar-TV Guide International unveiled plans Monday for TV Guide Spot, a new on-demand network offering original shortform programs designed to entertain while they direct viewers toward the best of the coming week's television. Twelve of these programs are in development, four of which will be part of TV Guide Spot's launch beginning in the second quarter of the year, according to TV Guide Spot general manager Stacy Jolna. Deals are already in place with Comcast and Time Warner, which will deliver TV Guide Spot to more than 14 million digital subscribers beginning in the second quarter of this year. Other distribution partners -- including satellite -- are in discussions.
- 3/29/2005
- The Hollywood Reporter - Movie News
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