Subway is upping its online video presence, and a group of six sisters is one of the restaurant's closest allies. As it looks to attach its brand to high-quality web series, Subway has sponsored Summer With Cimorelli, a teen comedy that stars the titular a capella group. Summer With Cimorelli leverages Cimorelli's talent and its 2.6 million-strong audience. The series stars the six Cimorelli sisters as fictionalized versions of themselves who must get through an entire summer with little supervision. Subway's branding is pretty hard to miss, as the girls open their series by throwing a sandwich-heavy party. The first episode has the look and feel of a typical Disney Channel series, which isn't surprising. The series' writer, Douglas Lieblein, also served as an executive producer on Hannah Montana. Besides Subway, there are a lot of parties involved in Summer With Cimorelli. Content and Co. produced the five-episode series, and the...
- 6/5/2014
- by Sam Gutelle
- Tubefilter.com
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