Miner & Co. Studio just released findings which should scare children’s television networks. The research and consulting firm found 57% of kids prefer watching video on portable devices like smartphones and tablets as opposed to on traditional television screens.
For its study, Miner & Co. interviewed 800 parents about their children’s viewing habits. According to AdAge, 39% of the parents said their children regularly watch the same content on not just one, but multiple devices at the same time. Plus, about half of the 800 parents said they “punish” their misbehaving children by removing mobile devices from them and forcing them to watch content on TV instead.
Additionally, Miner & Co.’s study found 41% of children are more than willing to give up treats in exchange for more time with mobile devices. Miner & Co. created a video to summarize its findings, and in the clip, a young girl says just one cookie isn’t enough...
For its study, Miner & Co. interviewed 800 parents about their children’s viewing habits. According to AdAge, 39% of the parents said their children regularly watch the same content on not just one, but multiple devices at the same time. Plus, about half of the 800 parents said they “punish” their misbehaving children by removing mobile devices from them and forcing them to watch content on TV instead.
Additionally, Miner & Co.’s study found 41% of children are more than willing to give up treats in exchange for more time with mobile devices. Miner & Co. created a video to summarize its findings, and in the clip, a young girl says just one cookie isn’t enough...
- 7/6/2015
- by Bree Brouwer
- Tubefilter.com
IMDb.com, Inc. takes no responsibility for the content or accuracy of the above news articles, Tweets, or blog posts. This content is published for the entertainment of our users only. The news articles, Tweets, and blog posts do not represent IMDb's opinions nor can we guarantee that the reporting therein is completely factual. Please visit the source responsible for the item in question to report any concerns you may have regarding content or accuracy.