New Zealand ad agency Special Group has devised a series of ads for Gravity Coffee that have taken the form of a mini TV series.
Created by production company Robbers Dog and directed by Tim Pierce, the campaign involved recruiting an intern for Nz radio station MoreFM, flying her to El Salvador to find coffee beans, bringing them back to Gravity HQ in Auckland to learn how to roast them and get barista training, then returning to the radio station to make ‘the coffee of her life’.
The trip was filmed and the resulting five, 45 second ads ran at the same time each night on TV, after the news.
Tony Bradbourne, creative director for Special Group told Mumbrella: “We needed a way to make Gravity Coffee credential’s interesting. Every coffee brand talks about where their beans come from or how they roast them, so we needed to find a...
Created by production company Robbers Dog and directed by Tim Pierce, the campaign involved recruiting an intern for Nz radio station MoreFM, flying her to El Salvador to find coffee beans, bringing them back to Gravity HQ in Auckland to learn how to roast them and get barista training, then returning to the radio station to make ‘the coffee of her life’.
The trip was filmed and the resulting five, 45 second ads ran at the same time each night on TV, after the news.
Tony Bradbourne, creative director for Special Group told Mumbrella: “We needed a way to make Gravity Coffee credential’s interesting. Every coffee brand talks about where their beans come from or how they roast them, so we needed to find a...
- 10/10/2012
- by Georgina Pearson
- Encore Magazine
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