Disney has been slapped with a lawsuit filed by a San Francisco mother who says that her child was illegally tracked through one of the company’s apps. The proposed class-action lawsuit, filed against the Walt Disney Company and others by Amanda Rushing and her child — identified only as “L.L.” — alleges that Disney’s gaming apps are embedded with code that tracks children’s data, which is ultimately used for “behavioral advertising to children whose profile fits a set of demographic and behavioral traits.” “Most consumers, including parents of children consumers, do not know that apps created for children are engineered to.
- 8/4/2017
- by Tim Kenneally
- The Wrap
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