Not-for-profit group Thankyou Water has launched its first campaign to raise awareness for the importance of safe water in developing nations.
Created in-house, the campaign was produced with entirely donated time and resources valued at $110,000. The ad features children living in the third world enjoying running water and includes only two words – Thank you.
Thankyou Water MD Daniel Flynn said: “Each person featured in the Tvc is a Thankyou Water drinker or a beneficiary of the projects we’ve funded. This is because we wanted to really capture the Thankyou Water moment – where one purchase funds a water project, which then changes a life,” he said.
Both Foxtel and Nine have donated advertising space to air the ads. The campaign will be supported by social media.
All proceeds from the water go towards funding water projects in the developing world and to date, the Melbourne based enterprise has contributed to 58 water projects in Cambodia,...
Created in-house, the campaign was produced with entirely donated time and resources valued at $110,000. The ad features children living in the third world enjoying running water and includes only two words – Thank you.
Thankyou Water MD Daniel Flynn said: “Each person featured in the Tvc is a Thankyou Water drinker or a beneficiary of the projects we’ve funded. This is because we wanted to really capture the Thankyou Water moment – where one purchase funds a water project, which then changes a life,” he said.
Both Foxtel and Nine have donated advertising space to air the ads. The campaign will be supported by social media.
All proceeds from the water go towards funding water projects in the developing world and to date, the Melbourne based enterprise has contributed to 58 water projects in Cambodia,...
- 10/15/2012
- by Georgina Pearson
- Encore Magazine
Snowtown director Justin Kurzel has directed a new campaign for carsales.com.au aiming to capture the Australian love affair with cars.
The ad was developed in-house, with production company Revolver producing the ad and Carat handling media. The campaign, backed with outdoor, digital and digital, goes to air on Sunday.
The chief marketing officer for carsales.com.au, Vladka Kazda said, “We wanted to explore the fact that from the moment we buy them, our cars become more than just something we drive. They become an extension of our lives. We think our new campaign demonstrates that perfectly.”
Credits:
Chief Marketing Officer Vladka Kazda Marketing Manager Fiona Driver Creative Director James Reilley Writers James Reilley & Doug Bray Producer Beaver Production Company Revolver Director Justin Kurzel Producer Caroline Barry Dop Danny Ruhlmann Post Production The Refinery Editor Peter Sciberras – The Butchery Grade Vincent Taylor Flame Artist Eugene Richards – The Refinery...
The ad was developed in-house, with production company Revolver producing the ad and Carat handling media. The campaign, backed with outdoor, digital and digital, goes to air on Sunday.
The chief marketing officer for carsales.com.au, Vladka Kazda said, “We wanted to explore the fact that from the moment we buy them, our cars become more than just something we drive. They become an extension of our lives. We think our new campaign demonstrates that perfectly.”
Credits:
Chief Marketing Officer Vladka Kazda Marketing Manager Fiona Driver Creative Director James Reilley Writers James Reilley & Doug Bray Producer Beaver Production Company Revolver Director Justin Kurzel Producer Caroline Barry Dop Danny Ruhlmann Post Production The Refinery Editor Peter Sciberras – The Butchery Grade Vincent Taylor Flame Artist Eugene Richards – The Refinery...
- 5/18/2012
- by mumbrella
- Encore Magazine
Director Shirley Barrett didn’t get to shoot South Solitary on her dream island, but she found that Plan B is sometimes better. Miguel Gonzalez writes.
Eight years ago Barrett stayed at the first cast concrete lighthouse in Australia, Green Cape, in southern Nsw – it now provides accommodation for visitors. She was there doing research for a film she had written, about whaling in the early 1900s. Eventually Barrett came to the conclusion that it was unlikely that the project would ever be made, due to its cost and the VFX it required. Barrett then started reading copies of the lighthouse log book, which described local shipwrecks and how homing pigeons were so well fed and lovingly tended to that, when they were required to fly home, they simply refused to do it. Barrett had found a new idea for a film.
“A small group of people who have to...
Eight years ago Barrett stayed at the first cast concrete lighthouse in Australia, Green Cape, in southern Nsw – it now provides accommodation for visitors. She was there doing research for a film she had written, about whaling in the early 1900s. Eventually Barrett came to the conclusion that it was unlikely that the project would ever be made, due to its cost and the VFX it required. Barrett then started reading copies of the lighthouse log book, which described local shipwrecks and how homing pigeons were so well fed and lovingly tended to that, when they were required to fly home, they simply refused to do it. Barrett had found a new idea for a film.
“A small group of people who have to...
- 7/28/2010
- by Miguel Gonzalez
- Encore Magazine
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