Paul Venables, 30 Second Mba faculty-member and ad man, on what makes a company succeed and how a leader instills success.
I have an ad agency. It does great work. It's a fun place to work. Growth and revenue and new business wins are absolutely nothing more than a by-product of those two facts. Our approach to new business might seem a bit unconventional, but Fast Company asked me to share it anyway.
Don't do it for the money.* I don't know of a single creative person I respect who gets out of bed every morning to earn a paycheck. When things get tough, and that's the default mode in this business, particularly at this time, "the money" ain't going to pull you through. Better to make a reasonable fee working on something you genuinely have passion for than to make gobs on something you wouldn't shed a tear over if it fell off the planet.
I have an ad agency. It does great work. It's a fun place to work. Growth and revenue and new business wins are absolutely nothing more than a by-product of those two facts. Our approach to new business might seem a bit unconventional, but Fast Company asked me to share it anyway.
Don't do it for the money.* I don't know of a single creative person I respect who gets out of bed every morning to earn a paycheck. When things get tough, and that's the default mode in this business, particularly at this time, "the money" ain't going to pull you through. Better to make a reasonable fee working on something you genuinely have passion for than to make gobs on something you wouldn't shed a tear over if it fell off the planet.
- 11/19/2009
- by Paul Venables
- Fast Company
How Sean Maloney and brand guru Deborah Conrad are helping Intel's first carpet-dweller CEO reengineer the company once known as Chipzilla -- and free the bong.
When Paul Otellini, Intel's famously reserved CEO first heard the news, he got quiet. "The madder I get, the quieter I get," he says, an important footnote for any Otellini user manual. He was hushed via press conference by Neelie Kroes, the European commissioner for competition. "Intel used illegal anticompetitive practices to exclude essentially its only competitor and thus reduce consumer choice in the worldwide market for x86 chips," Kroes read last May from the 542-page decision on an antitrust case charging Intel with unfair trade practices. The fine: a record 1.06 billion euros, about $1.45 billion U.S.
Kroes ended pointedly: "Finally, I would like to draw your attention to Intel's latest global advertising campaign, which proposes Intel as the 'Sponsors of Tomorrow.
When Paul Otellini, Intel's famously reserved CEO first heard the news, he got quiet. "The madder I get, the quieter I get," he says, an important footnote for any Otellini user manual. He was hushed via press conference by Neelie Kroes, the European commissioner for competition. "Intel used illegal anticompetitive practices to exclude essentially its only competitor and thus reduce consumer choice in the worldwide market for x86 chips," Kroes read last May from the 542-page decision on an antitrust case charging Intel with unfair trade practices. The fine: a record 1.06 billion euros, about $1.45 billion U.S.
Kroes ended pointedly: "Finally, I would like to draw your attention to Intel's latest global advertising campaign, which proposes Intel as the 'Sponsors of Tomorrow.
- 10/15/2009
- by Ellen McGirt
- Fast Company
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