Advertising; Soap Opera Digest Finds Happiness People
By Philip H. Dougherty
New York Times
April 15, 1980
On Aug. 5--mark that date well-- Soap Opera Digest will be increasing its publishing frequency once again, this time from 18 times a year to 26.
In all ways this four-and-a-half-year-old publication is a creature of the TV generation - inspired by television, fed by television. It all began in 1975 when Jerome Shapiro, president of Brookville Marketing, a direct marketing company, and Norman Roseman, vice president and creative director of Greybark Advertising, the Brookville house agency, realized how successful they were at getting subscriptions for magazines of their client, Rodale Press.
"We found we were good at developing leads for others, why shouldn't we be for ourselves?" Mr. Roseman said yesterday.
"Then we thought, what would be more appropriate to develop television leads for than a television magazine? So we analyzed the TV marketplace and saw the...
By Philip H. Dougherty
New York Times
April 15, 1980
On Aug. 5--mark that date well-- Soap Opera Digest will be increasing its publishing frequency once again, this time from 18 times a year to 26.
In all ways this four-and-a-half-year-old publication is a creature of the TV generation - inspired by television, fed by television. It all began in 1975 when Jerome Shapiro, president of Brookville Marketing, a direct marketing company, and Norman Roseman, vice president and creative director of Greybark Advertising, the Brookville house agency, realized how successful they were at getting subscriptions for magazines of their client, Rodale Press.
"We found we were good at developing leads for others, why shouldn't we be for ourselves?" Mr. Roseman said yesterday.
"Then we thought, what would be more appropriate to develop television leads for than a television magazine? So we analyzed the TV marketplace and saw the...
- 4/16/2011
- by Roger Newcomb (We Love Soaps)
- We Love Soaps
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