Is of Armenian descent. His last name is Armenian.
Has done studio work over 15 years, advertising for products such as
Coca Cola, Ford, Dominos Pizza, Toyota, Cadillac, Chevy, Budweiser, and
Sprite.
Was in a band called Little Isadore and the Conquistadors, which lasted
from the early 1990s up until after the events of September 11, 2001. A
month later, he joined another band called the Planotones on a
full-time basis.