Anheuser-Busch InBev, the Belgian multinational drink and brewing company, suffered a potential loss of $1.4 billion in revenue due to the social media-driven boycott against Bud Light in 2023.
Even though Anheuser-Busch InBev had reported record revenues for 2023, they claimed that its growth potential was hindered by its U.S. business.
Sales in that area were negatively affected by a boycott of Bud Light following a sponsored Instagram post with Dylan Mulvaney, a transgender influencer.
A large share of Bud Light’s consumer base stopped buying their beer in early April 2023, when Mulvaney shared the sponsored post of a custom Bud Light can Anheuser-Busch sent her to celebrate “365 Days of Girlhood,” which she opened in honor of March Madness.
Speaking about the hateful comments she received, Mulvaney said, “I was nervous that you were going to start believing those things that they were saying about me since it is so loud. But...
Even though Anheuser-Busch InBev had reported record revenues for 2023, they claimed that its growth potential was hindered by its U.S. business.
Sales in that area were negatively affected by a boycott of Bud Light following a sponsored Instagram post with Dylan Mulvaney, a transgender influencer.
A large share of Bud Light’s consumer base stopped buying their beer in early April 2023, when Mulvaney shared the sponsored post of a custom Bud Light can Anheuser-Busch sent her to celebrate “365 Days of Girlhood,” which she opened in honor of March Madness.
Speaking about the hateful comments she received, Mulvaney said, “I was nervous that you were going to start believing those things that they were saying about me since it is so loud. But...
- 3/4/2024
- by Alessio Atria
- Uinterview
With so many companies going “woke” nowadays, American conservatives are understandably looking to purchase goods and services from brands that reflect their own values. Or, to put a finer point on it, from hucksters who promise that buying alternative products from them is a surefire way to “own the libs.”
It’s not an entirely new phenomenon, and challenging the mainstream market has paid dividends before. Black Rifle Coffee Company, for example, rapidly expanded after pledging in 2017 to hire 10,000 veterans — this being a pointed response to a Starbucks initiative aimed at hiring 10,000 refugees.
It’s not an entirely new phenomenon, and challenging the mainstream market has paid dividends before. Black Rifle Coffee Company, for example, rapidly expanded after pledging in 2017 to hire 10,000 veterans — this being a pointed response to a Starbucks initiative aimed at hiring 10,000 refugees.
- 5/25/2023
- by Miles Klee
- Rollingstone.com
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