Flightpath, the leading provider of predictive analytics and podcast ad inventory management solutions, announced its partnership with Barometer, the best in class provider of brand suitability and safety solutions for digital audio. This partnership enhances control and transparency at a management level, providing podcast publishers with powerful advanced ad performance forecasting as well as invaluable audio intelligence around brand suitability and trust.
Sales teams will be able to better package and serve brands with access to Flightpath’s Trusted Twelve Month View of Available Inventory, which features a real-time view of podcast ad inventory across all supported podcasting platforms. But now the availability they pull in real-time is tied to Barometer’s proprietary tool that reviews show content to measure risk in categories compiled by the Global Alliance for Responsible Media (Garm), such as adult content, profanity, spam, harmful content, and more. Teams can package shows and/or episodes in real-time in Barometer,...
Sales teams will be able to better package and serve brands with access to Flightpath’s Trusted Twelve Month View of Available Inventory, which features a real-time view of podcast ad inventory across all supported podcasting platforms. But now the availability they pull in real-time is tied to Barometer’s proprietary tool that reviews show content to measure risk in categories compiled by the Global Alliance for Responsible Media (Garm), such as adult content, profanity, spam, harmful content, and more. Teams can package shows and/or episodes in real-time in Barometer,...
- 5/16/2024
- Podnews.net
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Flightpath, a pioneer in podcast ad optimization software, today unveiled their latest technological breakthrough aimed at improving the reliability of episode targeted podcast ad sales and inventory management. With this new capability, Flightpath has expanded their industry-leading availability, triage alerts, and projected performance tools to fully support ‘faked in’ or episode-targeted placements across supported podcast platforms.
“With buyers who prefer baked-in placements, podcast publishers are turning to episode-targeted ads using Dynamic Ad Insertion [Dai],” explains Sean Howard, CEO of Flightpath. “Promising an episode locked placement is easy, but Dai makes living up to these promises difficult. Buyers expect these placements to be served in every download or listen within a set time period. Flightpath surfaces any problems that will impact delivery in addition to exposing any oversold events in the future.”
These alerts and reports work on all supported Dai platforms and free up sales and operations to offer these placements with confidence,...
“With buyers who prefer baked-in placements, podcast publishers are turning to episode-targeted ads using Dynamic Ad Insertion [Dai],” explains Sean Howard, CEO of Flightpath. “Promising an episode locked placement is easy, but Dai makes living up to these promises difficult. Buyers expect these placements to be served in every download or listen within a set time period. Flightpath surfaces any problems that will impact delivery in addition to exposing any oversold events in the future.”
These alerts and reports work on all supported Dai platforms and free up sales and operations to offer these placements with confidence,...
- 3/7/2024
- Podnews.net
![Image](https://m.media-amazon.com/images/M/MV5BYzIyYTZjMzAtMzA0Yy00ZjJkLWEzYmMtZTdlNzE1ODg2YjA3XkEyXkFqcGdeQXVyMTE0MzQwMjgz._V1_QL75_UY281_CR31,0,500,281_.jpg)
AdLarge, Flightpath, and Sounder are thrilled to announce a first-to-market, groundbreaking integration that is set to revolutionize the podcast advertising industry. Leveraging the strengths of each platform, this collaboration brings together cutting-edge technology, brand safety, contextual targeting, and customized campaign execution to elevate podcast advertising campaigns to a new level.
Sounder, known for accurately classifying publisher’s content for brand safety, suitability, and contextual relevance, has further expanded its capabilities by integrating with Flightpath. This integration enables AdLarge to tap into Flightpath’s Sales Availability Dashboard for campaign forecasting and planning, unlocking a new level of innovation and effectiveness for ad placement for all clients
Key Integration Highlights:
Precision and Trust at Scale: Target contextual and/or brand-suitable inventory across AdLarge’s full catalog that enables advertisers to target their message across relevant and suitable content bringing immeasurable value and security to the ad buying experience for the marketplace. Seamless...
Sounder, known for accurately classifying publisher’s content for brand safety, suitability, and contextual relevance, has further expanded its capabilities by integrating with Flightpath. This integration enables AdLarge to tap into Flightpath’s Sales Availability Dashboard for campaign forecasting and planning, unlocking a new level of innovation and effectiveness for ad placement for all clients
Key Integration Highlights:
Precision and Trust at Scale: Target contextual and/or brand-suitable inventory across AdLarge’s full catalog that enables advertisers to target their message across relevant and suitable content bringing immeasurable value and security to the ad buying experience for the marketplace. Seamless...
- 9/20/2023
- Podnews.net
Sounder, the leader in AI-powered brand safety and contextual intelligence for audio, and Flightpath, the leading provider of podcast ad inventory management solutions, today announced a partnership that will drastically improve impression availability forecasting for podcast publishers using Sounder’s contextual targeting and brand suitability solutions.
The partnership will give publishers access to Flightpath’s Trusted Nine Month View of Available Inventory, which provides a real-time view of podcast ad inventory across all supported podcasting platforms. This will allow publishers to see and maximize the available reach on Sounder-targeted inventory in a matter of seconds, helping them find relevant and highly sellable inventory for their buyers.
“Sounder and Flightpath are both committed to building world-class technology to help podcast publishers grow their businesses," said Kal Amin, CEO and co-founder of Sounder. "By combining Sounder's groundbreaking audio intelligence with Flightpath's innovative forecasting tools, we provide publishers a more comprehensive solution to...
The partnership will give publishers access to Flightpath’s Trusted Nine Month View of Available Inventory, which provides a real-time view of podcast ad inventory across all supported podcasting platforms. This will allow publishers to see and maximize the available reach on Sounder-targeted inventory in a matter of seconds, helping them find relevant and highly sellable inventory for their buyers.
“Sounder and Flightpath are both committed to building world-class technology to help podcast publishers grow their businesses," said Kal Amin, CEO and co-founder of Sounder. "By combining Sounder's groundbreaking audio intelligence with Flightpath's innovative forecasting tools, we provide publishers a more comprehensive solution to...
- 8/16/2023
- Podnews.net
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