Leo Burnett’s Melbourne office has secured Scenic Tours as a new client after a competitive pitch. The agency is to handle the advertiser’s digital strategy.
The announcement:
Leo Burnett Melbourne has been appointed by Scenic Tours to deliver their digital marketing and services. Founded by Glen Moroney over 25 years ago, Scenic Tours is now one of the largest Australian luxury tour operators to Europe, Russia, Canada and South America and leaders in river cruising in Europe.
Leo Burnett was appointed after a competitive pitch between several national digital agencies.
“We’re excited to have the opportunity to work with Scenic Tours. The company has a very strong heritage and there is a wealth of opportunity to activate in the digital space” says Luc Weisman, Head of Digital for Leo Burnett Melbourne.
Michelle Black, General Manager, Sales and Marketing at Scenic Tours says, “We are thrilled to partner with...
The announcement:
Leo Burnett Melbourne has been appointed by Scenic Tours to deliver their digital marketing and services. Founded by Glen Moroney over 25 years ago, Scenic Tours is now one of the largest Australian luxury tour operators to Europe, Russia, Canada and South America and leaders in river cruising in Europe.
Leo Burnett was appointed after a competitive pitch between several national digital agencies.
“We’re excited to have the opportunity to work with Scenic Tours. The company has a very strong heritage and there is a wealth of opportunity to activate in the digital space” says Luc Weisman, Head of Digital for Leo Burnett Melbourne.
Michelle Black, General Manager, Sales and Marketing at Scenic Tours says, “We are thrilled to partner with...
- 3/26/2012
- by Robin Hicks
- Encore Magazine
IMDb.com, Inc. takes no responsibility for the content or accuracy of the above news articles, Tweets, or blog posts. This content is published for the entertainment of our users only. The news articles, Tweets, and blog posts do not represent IMDb's opinions nor can we guarantee that the reporting therein is completely factual. Please visit the source responsible for the item in question to report any concerns you may have regarding content or accuracy.