The Walt Disney Co. synergy is back at work to build awareness and viewership for this year’s Oscars on ABC — and in turn, drive some of that audience back to its series and properties.
During the Academy Awards — hosted on Sunday by Wanda Sykes, Amy Schumer and Regina Hall — viewers will notice spots for series, with a priority on freshman ABC comedy “Abbott Elementary” and the network’s return of reality competition series “American Idol,” celebrating its 20th anniversary. Hulu priorities include the limited series “The Dropout,” starring Amanda Seyfried, and the new unscripted series “The Kardashians,” which premieres April 14.
But meanwhile, in the days leading up to this year’s Oscars ceremony, various arms of the Disney behemoth will promote the kudocast in ways such as a fantasy Oscar Pick ‘Em game on ESPN.com; marathons of Oscar-nominated and -winning films through the years on Freeform, FX and...
During the Academy Awards — hosted on Sunday by Wanda Sykes, Amy Schumer and Regina Hall — viewers will notice spots for series, with a priority on freshman ABC comedy “Abbott Elementary” and the network’s return of reality competition series “American Idol,” celebrating its 20th anniversary. Hulu priorities include the limited series “The Dropout,” starring Amanda Seyfried, and the new unscripted series “The Kardashians,” which premieres April 14.
But meanwhile, in the days leading up to this year’s Oscars ceremony, various arms of the Disney behemoth will promote the kudocast in ways such as a fantasy Oscar Pick ‘Em game on ESPN.com; marathons of Oscar-nominated and -winning films through the years on Freeform, FX and...
- 3/22/2022
- by Michael Schneider
- Variety Film + TV
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