Gita Mehta, whose books transformed Western ideas on India, died today at her home in New Delhi. She was 80.
Nicholas Latimer, a vice president and director of publicity at Knopf, where Ms. Mehta’s husband, Sonny Mehta, was president and editor in chief for many years, said the cause was complications of a stroke.
Gita Mehta and her husband — who was an influential editor in his time — were international literary stars, frequently appearing in New York, London and India.
In 1979 Ms. Mehta published her first book, “Karma Cola: Marketing the Mystic East,” a mix of anecdotes and commentary on Westerners seeking enlightment in India, often getting ripped off in the process.
She was also the writer/director for the 1971 TV series World in Action, a documentary on current. affairs. In her 20s, she worked on British documentaries while teaching at Bombay University.
Nicholas Latimer, a vice president and director of publicity at Knopf, where Ms. Mehta’s husband, Sonny Mehta, was president and editor in chief for many years, said the cause was complications of a stroke.
Gita Mehta and her husband — who was an influential editor in his time — were international literary stars, frequently appearing in New York, London and India.
In 1979 Ms. Mehta published her first book, “Karma Cola: Marketing the Mystic East,” a mix of anecdotes and commentary on Westerners seeking enlightment in India, often getting ripped off in the process.
She was also the writer/director for the 1971 TV series World in Action, a documentary on current. affairs. In her 20s, she worked on British documentaries while teaching at Bombay University.
- 9/23/2023
- by Bruce Haring
- Deadline Film + TV
Paul Bogaards, whose departure from Alfred A. Knopf earlier this month brought a close to his 32-year career as a publicity and marketing exec at the publishing house, is already on to the next chapter: Bogaards announced today the launch of his new company, Bogaards Public Relations LLC.
Clients already lined up include authors Robert Caro, Dani Shapiro and Clémence Michallon, The Joan Didion Estate and The Sonny Mehta Fellowships in Creative Writing.
In an email to colleagues today, Bogaards describes the model for the new company as “a long runway business, not a quick fix shop.”
“If you are looking for someone to book a tour – that’s not us,” he writes. “Think of us as project managers – with you, your work, or your company as the project. Our mission is to help writers broaden their readership through careful analysis of their work and by developing long arc campaigns for their books and identities.
Clients already lined up include authors Robert Caro, Dani Shapiro and Clémence Michallon, The Joan Didion Estate and The Sonny Mehta Fellowships in Creative Writing.
In an email to colleagues today, Bogaards describes the model for the new company as “a long runway business, not a quick fix shop.”
“If you are looking for someone to book a tour – that’s not us,” he writes. “Think of us as project managers – with you, your work, or your company as the project. Our mission is to help writers broaden their readership through careful analysis of their work and by developing long arc campaigns for their books and identities.
- 1/13/2022
- by Greg Evans
- Deadline Film + TV
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