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Scratch N' Sniff Wine Book

Master sommelier Richard Betts (one of only 200 master sommeliers in the world) has created a guide to wine tasting for those of us whose pallets stopped maturing in elementary school. The Essential Scratch N’ Sniff Guide to Becoming a Wine Expert is full of photos and smells that are designed to help wine newbies understand the difference in common various wines. Betts insists that tasting wine is really about the smell, which he breaks down into three easy categories: fruit, wood, and earth. The great takeaway from the book: be candid when you talk about wine, and show no...
See full article at PasteMagazine »

Kiwi supermarket New World launches brand campaign

New Zealand supermarket New World has launched a series of TV ads as part of a brand offensive.

The idea behind the ads is that peoples’ moods, occasions, relationships and even the weather affect what and how we eat.

The ads were shot by director Patrick Hughes of Finch who used a variety of cameras – a 35mm, anamorphic, 16mm on a Bolex, digital HD and an iPhone, mixed in with stock footage.

To complement the different stories, three individual music tracks were used, including an original recording of a 1928 blues standard, Fishin’ Blues by Henry Thomas.

Credits:

Agency: Colenso Bbdo and .99

Creative Chairman: Nick Worthington

Executive Creative Director: Steve Cochran

Creative Team: Victoria Daltrey & Will Bingham

Group Account Director: Jillian Stanton

Client Services Director: Jarad O’Hara

Planner: Katheryn Thomas

Agency Producer: Jen Storey

Production Company: Finch

Production Company Producer: Karen Bryson, Nikki Walker

Director: Patrick Hughes

Sound Design: Franklin
See full article at Encore Magazine »

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