Julian Shaw in GetUp!'s 'It's time' gay marriage ad
GetUp! Australia’s popular pro-gay marriage ad is to air in the Us to back the American marriage equality movement ahead of elections in November.
‘It’s time’, a same-sex love story that ends in a marriage proposal, first launched in Australia in November last year in the run-up to the Labor Party national conference.
An edited version of the ad is being used by a non-profit named after GetUp!’s film, It’s Time Marriage Equality, which is trying to raise Us$100,000 (Au$96,000) to fund airings across the country.
The group, which has legal consent from GetUp! to use the film, has partnered with fundraising platform Social Teeth and media buying group Aegis to get the ad on primetime TV. Networks including ABC, CBS, NBC and Fox, CNN and Fox News have been targeted. So far, enough money has...
GetUp! Australia’s popular pro-gay marriage ad is to air in the Us to back the American marriage equality movement ahead of elections in November.
‘It’s time’, a same-sex love story that ends in a marriage proposal, first launched in Australia in November last year in the run-up to the Labor Party national conference.
An edited version of the ad is being used by a non-profit named after GetUp!’s film, It’s Time Marriage Equality, which is trying to raise Us$100,000 (Au$96,000) to fund airings across the country.
The group, which has legal consent from GetUp! to use the film, has partnered with fundraising platform Social Teeth and media buying group Aegis to get the ad on primetime TV. Networks including ABC, CBS, NBC and Fox, CNN and Fox News have been targeted. So far, enough money has...
- 8/25/2012
- by Robin Hicks
- Encore Magazine
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