Antonio Parada(IV)
- Production Manager
- Producer
- Manager
Antonio Parada is a creative producer with over 17 years of experience in the visual arts industry.
Raised by a family of artists and writers, Antonio made a name for himself as a director/producer in the New York advertising scene with notable work for Tribeca Performing Arts Center, and The Beatles: Rock Band video game.
Living in New York instilled an entrepreneurial spirit and adaptability that carried him through countless career reinventions. In 2005 he founded Engage Collective, a creative studio with a roster of over 50 directors and designers representing some of the top talent in the US and Latin America. Engage's client list includes Fortune 500 companies and media giants like Coca-Cola, Disney, Ford, HBO, Adidas and outstanding productions like "Waka Waka," the 2010 World Cup Anthem by Shakira which garnered over 2 billion views on YouTube.
In 2015, Antonio and his wife moved to Puerto Rico where they started a family and founded a transformative mixed-use creative space called Espacio Minerva in the Santurce arts district. Minerva became a driving force for the revitalization of Santurce, hosting art exhibitions, experimental culinary experiences, and providing jobs and cultural enrichment for the community with over 30,000 visitors in its first two years.
Antonio then relocated to Miami, FL where he became Head of Content for Product/81 creative lab where produced groundbreaking digital, interactive, and experiential programs for Ford in South Florida, the Miami Dolphins, Perez Art Museum Miami, and many other internationally recognized brands.
Today, Antonio continues to lead Engage Collective on the forefront of original content development, documentary filmmaking, and platform experiences that represent the future of content and entertainment.
Raised by a family of artists and writers, Antonio made a name for himself as a director/producer in the New York advertising scene with notable work for Tribeca Performing Arts Center, and The Beatles: Rock Band video game.
Living in New York instilled an entrepreneurial spirit and adaptability that carried him through countless career reinventions. In 2005 he founded Engage Collective, a creative studio with a roster of over 50 directors and designers representing some of the top talent in the US and Latin America. Engage's client list includes Fortune 500 companies and media giants like Coca-Cola, Disney, Ford, HBO, Adidas and outstanding productions like "Waka Waka," the 2010 World Cup Anthem by Shakira which garnered over 2 billion views on YouTube.
In 2015, Antonio and his wife moved to Puerto Rico where they started a family and founded a transformative mixed-use creative space called Espacio Minerva in the Santurce arts district. Minerva became a driving force for the revitalization of Santurce, hosting art exhibitions, experimental culinary experiences, and providing jobs and cultural enrichment for the community with over 30,000 visitors in its first two years.
Antonio then relocated to Miami, FL where he became Head of Content for Product/81 creative lab where produced groundbreaking digital, interactive, and experiential programs for Ford in South Florida, the Miami Dolphins, Perez Art Museum Miami, and many other internationally recognized brands.
Today, Antonio continues to lead Engage Collective on the forefront of original content development, documentary filmmaking, and platform experiences that represent the future of content and entertainment.