Rebecca Mall
- Producer
- Executive
- Actress
As Chief Marketing Officer of Skydance Media, Rebecca Mall oversees all aspects of the company's strategic marketing efforts across its streaming, theatrical, series, animation, interactive and new media divisions. Prior to joining Skydance, Rebecca served as a Senior Marketing Executive at WME where she was responsible for advocating and advising clients on marketing strategy including distribution, creative, media, digital and overall strategy. She previously, served as Co-President of Domestic Marketing at Paramount Pictures, overseeing digital, media, brand strategy and public relations. Rebecca was instrumental in the marketing of films such as Arrival, Daddy's Home 2, Book Club, A Quiet Place, What Men Want, Bumblebee and Mission: Impossible. She focused on creating a sustainable and future proof data strategy that helped inform key marketing decisions and improve the efficacy of all media. Before her time at Paramount, Rebecca spent six years at Google/YouTube, where she worked on the company's digital partnerships with film studios and TV networks. She served as Head of Industry for the entertainment group and helped studios build their digital marketing strategy. She is the recipient of the Google Gold Award, a recognition earned by only the top 2% of Google employees. Rebecca holds an MBA from UCLA Anderson, where she focused on entertainment marketing while working at Universal Studios in Category Management. She graduated Phi Beta Kappa and with honors from the University of Michigan, Ann Arbor. Prior to business school, she spent six years in TV development and production at networks such as ABC, NBC and the NBC Cable networks.