Brian Doherty, a veteran of the CW’s ad-sales department who was instrumental in developing ties between Madison Avenue and series such as “Arrow” and “Gossip Girl,” is leaving — the latest in a parade of TV sales veterans to exit as the industry consolidates and new owners take control of various properties.
Doherty, who has been with the CW or its predecessor, the WB, since 1999, had been serving as executive vice president of multi-platform advertising sales, reporting to Todd Braverman, recently a senior executive at Warner Bros. Discovery’s cable networks, who is now head of national ad sales for CW. Doherty is expected to depart on November 1, according to a memo sent by Braverman to staffers Monday.
CW, previously owned jointly by Warner Bros. Discovery and Paramount Global, was purchased by Nexstar Media in 2022. Other senior ad sales executives, including Rob Tuck and Barbra Robin, have also departed. Since Nexstar took over management,...
Doherty, who has been with the CW or its predecessor, the WB, since 1999, had been serving as executive vice president of multi-platform advertising sales, reporting to Todd Braverman, recently a senior executive at Warner Bros. Discovery’s cable networks, who is now head of national ad sales for CW. Doherty is expected to depart on November 1, according to a memo sent by Braverman to staffers Monday.
CW, previously owned jointly by Warner Bros. Discovery and Paramount Global, was purchased by Nexstar Media in 2022. Other senior ad sales executives, including Rob Tuck and Barbra Robin, have also departed. Since Nexstar took over management,...
- 10/16/2023
- by Brian Steinberg
- Variety Film + TV
Laura Molen, a senior ad-sales executive at NBCUniversal who was often viewed as a potential successor to the company’s chairman of advertising and partnerships, Linda Yaccarino, will leave the company early next year.
“These past few years have been full of enormous changes for all of us, both personally and professionally,” said Molen, a president in NBCU’s ad-sales division, in a statement to staffers. “While I love NBCUniversal and this team, it is time for me to re-prioritize my focus, have more family time and fully explore my numerous passions. I’m particularly interested in utilizing my expertise to partner with others and help companies succeed, including taking on more Board advisory roles, like so many leaders I admire.”
NBCUniversal has been seeking buyouts from a group of older executives, but the decision to leave is Molen’s, according to a person familiar with the matter. She is...
“These past few years have been full of enormous changes for all of us, both personally and professionally,” said Molen, a president in NBCU’s ad-sales division, in a statement to staffers. “While I love NBCUniversal and this team, it is time for me to re-prioritize my focus, have more family time and fully explore my numerous passions. I’m particularly interested in utilizing my expertise to partner with others and help companies succeed, including taking on more Board advisory roles, like so many leaders I admire.”
NBCUniversal has been seeking buyouts from a group of older executives, but the decision to leave is Molen’s, according to a person familiar with the matter. She is...
- 12/16/2022
- by Brian Steinberg
- Variety Film + TV
Rob Tuck, the veteran ad-sales chief of the CW network, is leaving the outlet as it moves forward under new ownership, according to two people familiar with the matter
Tuck has posted information about his coming retirement on social media. He has been with the CW and its antecedent, the WB, since mid-1995 — its first broadcast season — rising up through the ranks until he was named executive vice president of national sales in 2008. Before joining the WB, Tuck was group director of national broadcast at the large TeleVest media-buying agency, which was renamed MediaVest.
A spokeswoman for the CW did not immediately respond to a query seeking comment,
Tuck is one of the industry’s longest-serving TV ad-sales chiefs, having run the CW’s outreach efforts to Madison Avenue for nearly 14 years. During that time, he helped garner ad support for programing ranging from “Gossip Girl” and Wildcats” to “The Flash” and “Arrow.
Tuck has posted information about his coming retirement on social media. He has been with the CW and its antecedent, the WB, since mid-1995 — its first broadcast season — rising up through the ranks until he was named executive vice president of national sales in 2008. Before joining the WB, Tuck was group director of national broadcast at the large TeleVest media-buying agency, which was renamed MediaVest.
A spokeswoman for the CW did not immediately respond to a query seeking comment,
Tuck is one of the industry’s longest-serving TV ad-sales chiefs, having run the CW’s outreach efforts to Madison Avenue for nearly 14 years. During that time, he helped garner ad support for programing ranging from “Gossip Girl” and Wildcats” to “The Flash” and “Arrow.
- 12/6/2022
- by Brian Steinberg
- Variety Film + TV
The CW closed out this week’s parade of upfront presentations on Thursday morning with an event that put the emphasis on the strength of the network’s brand as a filter of young adult-focused dramas.
“Our digital strength speaks for itself,” CW chairman Mark Pedowitz declared from the stage at New York City Center. In a sign of the times, CW’s presentation included a tour of its new enhanced app.
Pedowitz also made an oblique reference to the deal that is deep in negotiations for station group giant Nexstar to acquire a majority stake in the network that has been jointly owned by Warner Bros. and CBS Corp. (now Warner Bros. Discovery and Paramount Global) since 2006. Nexstar and its predecessors have been the core affiliate station group for CW and its predecessor, the WB Network, since the WB’s debut in 1995.
“You may have heard that CW is...
“Our digital strength speaks for itself,” CW chairman Mark Pedowitz declared from the stage at New York City Center. In a sign of the times, CW’s presentation included a tour of its new enhanced app.
Pedowitz also made an oblique reference to the deal that is deep in negotiations for station group giant Nexstar to acquire a majority stake in the network that has been jointly owned by Warner Bros. and CBS Corp. (now Warner Bros. Discovery and Paramount Global) since 2006. Nexstar and its predecessors have been the core affiliate station group for CW and its predecessor, the WB Network, since the WB’s debut in 1995.
“You may have heard that CW is...
- 5/19/2022
- by Cynthia Littleton
- Variety Film + TV
Changes are on the horizon for The CW.
The fifth broadcast network has been put for sale by joint owners WarnerMedia and ViacomCBS, according to multiple reports.
Nexstar, the largest broadcaster in the U.S., is said to be in contention to land a deal to purchase the network.
There are other companies pursuing the purchase, but all signs are pointing to Nexstar landing a controlling stake in the outlet.
The news comes months after the network expanded to seven nights of programming, adding Saturdays into the mix for the first time.
“Becoming a seven-night-a-week network has been a long-standing goal for everyone here at The CW, and in an extremely tight broadcast environment, the ability to expand our primetime by two more hours each week is a dynamic shift that will be gladly welcomed by our clients and the agencies,” CW executive vice president Rob Tuck said when the decision was made last year.
The fifth broadcast network has been put for sale by joint owners WarnerMedia and ViacomCBS, according to multiple reports.
Nexstar, the largest broadcaster in the U.S., is said to be in contention to land a deal to purchase the network.
There are other companies pursuing the purchase, but all signs are pointing to Nexstar landing a controlling stake in the outlet.
The news comes months after the network expanded to seven nights of programming, adding Saturdays into the mix for the first time.
“Becoming a seven-night-a-week network has been a long-standing goal for everyone here at The CW, and in an extremely tight broadcast environment, the ability to expand our primetime by two more hours each week is a dynamic shift that will be gladly welcomed by our clients and the agencies,” CW executive vice president Rob Tuck said when the decision was made last year.
- 1/6/2022
- by Paul Dailly
- TVfanatic
The CW Network has been put up for sale by joint owners WarnerMedia and ViacomCBS with Nextstar Media Group in advanced stages on a potential deal, multiple outlets have reported.
Nextstar, the country’s largest broadcaster and owner of many CW affiliates, is reportedly among a group of companies in pursuit of a deal.
But on Wednesday night, it was the clear leader with the most prevalent scenario having Nextstar take a controlling stake in the network.
The Wall Street Journal, which first reported the news, said the WarnerMedia and ViacomCBS were seeking to sell a significant stake or all of The CW, citing sources familiar with the matter.
The potential deal comes after The CW, in October at the beginning of the 2021-22 TV season, expanded to a seventh night of programming on Saturdays. In exchange for the new hours, The CW returned the 3-4 p.m. weekday afternoon block to its affiliate stations.
Nextstar, the country’s largest broadcaster and owner of many CW affiliates, is reportedly among a group of companies in pursuit of a deal.
But on Wednesday night, it was the clear leader with the most prevalent scenario having Nextstar take a controlling stake in the network.
The Wall Street Journal, which first reported the news, said the WarnerMedia and ViacomCBS were seeking to sell a significant stake or all of The CW, citing sources familiar with the matter.
The potential deal comes after The CW, in October at the beginning of the 2021-22 TV season, expanded to a seventh night of programming on Saturdays. In exchange for the new hours, The CW returned the 3-4 p.m. weekday afternoon block to its affiliate stations.
- 1/6/2022
- by Jeremy Bailey
- The Wrap
Mark Pedowitz finally gets his wish this fall when The CW expands its original programming to Saturday nights, a day part typically viewed as a TV graveyard that most broadcast networks use for reruns or to burn off remaining episodes of underperforming shows. But The CW chief feels very differently about that night than his broadcast brethren. During the network’s upfront call on Tuesday with reporters to discuss the 2021-22 season, Pedowitz revealed that he’d been eyeing Saturday nights for the last decade. “We felt that there was an opportunity here to increase our linear reach, which gives our advertisers more programming and inventory. We thought it would also give our affiliates more programming,” Pedowitz said. “This is the first time we’ve been around that we actually are able to promote seven days a week and push into each night. So for my marketing promotions perspective, we...
- 5/25/2021
- by Tim Baysinger
- The Wrap
If you've been wondering how The CW will schedule the lengthy amount of shows it has renewed for the 2021-22 TV season, we have an answer.
The network has announced plans to become a seven-nights-a-week outlet, confirming it will air content on Saturdays for the first time ever.
The news means the network will be increasing its output from 12 hours a week to 14, and in turn, having a wider array of content on the air at one time.
CW has long been a network that looked at the bigger picture when it comes to ratings, with many of its shows getting more traffic on DVR and on-demand than the linear network.
But the network also has many lucrative streaming deals for its roster of shows.
“Becoming a seven-night-a-week network has been a long-standing goal for everyone here at The CW,” Rob Tuck, EVP of National Sales, said in a statement.
The network has announced plans to become a seven-nights-a-week outlet, confirming it will air content on Saturdays for the first time ever.
The news means the network will be increasing its output from 12 hours a week to 14, and in turn, having a wider array of content on the air at one time.
CW has long been a network that looked at the bigger picture when it comes to ratings, with many of its shows getting more traffic on DVR and on-demand than the linear network.
But the network also has many lucrative streaming deals for its roster of shows.
“Becoming a seven-night-a-week network has been a long-standing goal for everyone here at The CW,” Rob Tuck, EVP of National Sales, said in a statement.
- 5/13/2021
- by Paul Dailly
- TVfanatic
More than three years after adding Sunday fare to its slate, The CW is going for the full “seven-nights-a-week,” by programming primetime Saturday as well.
Effective with the upcoming 2021-22 TV season, The CW will expand its primetime schedule to include Saturday, it was announced this afternoon by network CEO Mark Pedowitz. As such, The CW this fall will offer 14 hours of primetime programming each week (airing Monday through Sunday, from 8 to 10 pm Et).
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Effective with the upcoming 2021-22 TV season, The CW will expand its primetime schedule to include Saturday, it was announced this afternoon by network CEO Mark Pedowitz. As such, The CW this fall will offer 14 hours of primetime programming each week (airing Monday through Sunday, from 8 to 10 pm Et).
More from TVLineLegacies Finally Unmasks the Skull Hunter, Among Other RevelationsNancy Drew's Tian Richards Is the Tom Swift We Need in 2021: 'I'm Here, I'm Queer...
- 5/13/2021
- by Matt Webb Mitovich
- TVLine.com
The CW is aiming to go where few broadcasters dare travel these days: Saturday nights. The netlet plans to add a two-hour Saturday primetime block to its schedule this fall, programming a full seven nights a week for the first time in its 15-year history.
The CW chairman/CEO Mark Pedowitz announced the expansion on Thursday. The additional two hours will bump The CW’s programming output up to 14 hours a week.
Saturdays will launch on Oct. 2 with night one of the “iHeartRadio Music Festival,” which airs at 8 p.m. Et. The CW will announce its regular Saturday programming line-up when it reveals its fall 2021 schedule on May 25.
“Becoming a seven-night-a-week network has been a long-standing goal for everyone here at The CW,” said Rob Tuck, executive vice president, national sales for The CW. “In an extremely tight broadcast environment, the ability to expand our primetime by two more hours...
The CW chairman/CEO Mark Pedowitz announced the expansion on Thursday. The additional two hours will bump The CW’s programming output up to 14 hours a week.
Saturdays will launch on Oct. 2 with night one of the “iHeartRadio Music Festival,” which airs at 8 p.m. Et. The CW will announce its regular Saturday programming line-up when it reveals its fall 2021 schedule on May 25.
“Becoming a seven-night-a-week network has been a long-standing goal for everyone here at The CW,” said Rob Tuck, executive vice president, national sales for The CW. “In an extremely tight broadcast environment, the ability to expand our primetime by two more hours...
- 5/13/2021
- by Michael Schneider
- Variety Film + TV
The CW Network is becoming a full seven-day-a-week broadcast network. The net, co-owned by WarnerMedia and ViacomCBS, is expanding its primetime schedule to include Saturday next season.
This will mark the first time even that the CW has programmed seven nights a week over its entire 27-year history, going back predecessors the WB and Upn. Starting with the 2021-22 season, CW will air 14 hours of primetime programming a week (8 Pm – 10 Pm Monday-Sunday), just one fewer than Fox.
However Fox, like the other Big 4 broadcast networks, does not run any original entertainment programming on Saturdays, a one-time top night of broadcast viewing that has largely been abandoned in the past two decades to become home of sports, repeats and newsmagazines.
Meanwhile, the CW does plan to have originals on Saturday, starting with its first Saturday of primetime programming on October 2, 2021, night one of iHeartRadio Music Festival (8:00-10:00 Pm). Night two of the festival,...
This will mark the first time even that the CW has programmed seven nights a week over its entire 27-year history, going back predecessors the WB and Upn. Starting with the 2021-22 season, CW will air 14 hours of primetime programming a week (8 Pm – 10 Pm Monday-Sunday), just one fewer than Fox.
However Fox, like the other Big 4 broadcast networks, does not run any original entertainment programming on Saturdays, a one-time top night of broadcast viewing that has largely been abandoned in the past two decades to become home of sports, repeats and newsmagazines.
Meanwhile, the CW does plan to have originals on Saturday, starting with its first Saturday of primetime programming on October 2, 2021, night one of iHeartRadio Music Festival (8:00-10:00 Pm). Night two of the festival,...
- 5/13/2021
- by Nellie Andreeva
- Deadline Film + TV
The CW is set to expand its primetime programming schedule to include Saturday nights next season, the network announced Thursday.
The move comes three years after the network resumed programming on Sundays, making it a full seven-day-a-week broadcast network for the first time in its history. Saturday programming will kick off in October with the start of the 2021-22 TV season. In exchange for the new hours, The CW will return the 3-4 p.m. weekday afternoon block to its affiliate stations.
The network will air primetime programming for two hours a night between 8 and 10 p.m. Et/Pt, for a total of 14 hours across the week. The move brings The CW closer in total weekly hours to the other broadcast networks, with ABC, NBC and CBS all programming 22 hours a week, and Fox programming 15 hours a week.
The first program set to air in The CW’s Saturday slot...
The move comes three years after the network resumed programming on Sundays, making it a full seven-day-a-week broadcast network for the first time in its history. Saturday programming will kick off in October with the start of the 2021-22 TV season. In exchange for the new hours, The CW will return the 3-4 p.m. weekday afternoon block to its affiliate stations.
The network will air primetime programming for two hours a night between 8 and 10 p.m. Et/Pt, for a total of 14 hours across the week. The move brings The CW closer in total weekly hours to the other broadcast networks, with ABC, NBC and CBS all programming 22 hours a week, and Fox programming 15 hours a week.
The first program set to air in The CW’s Saturday slot...
- 5/13/2021
- by Reid Nakamura
- The Wrap
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