Abby Auerbach(II)
Abby Auerbach is Executive Vice President, Chief Communications Officer at TVB, the national trade association representing local broadcast television. She joined TVB in June 2000 and was named Chief Communications Officer in February 2014. Ms. Auerbach works with TVB's CEO and board on the strategic direction of the company and has direct responsibility for advocacy, public relations, corporate communications, events/conferences and TVB.org. She spearheaded the industry's eBusiness initiatives for over a decade and lead the creation of automated TV platform ePort. At TVB, Ms. Auerbach directs local broadcast TV initiatives such as marketing campaign "We Get Results", the political advocacy campaign "We Get Voters" and member communications program, "TV News Minute." She directs TVB's involvement in the annual, nationwide PSA Project Roadblock campaign to stop drunk driving during the holiday season. Ms. Auerbach is currently on the board of the International Radio & Television Society, a member of She Runs It and is a senior mentor in the association's Mentoring Program. She is a mentor for University of the People and past chair of the Local Broadcast Committee of the 4A's, as well as past chair of the 4A's eBusiness Committee. In 2019, she was a recipient of the TVNewsCheck Women In Technology Futurist award.