It's taken longer than it did (probably) to train up Jack Black in the dark arts of tubby-chub kung fu, but DreamWorks Animations' first virtual world for kids, is to launch today in the U.S.. Kung Fu Panda World is $10 million-worth of virtual theme park for 8- to 12-year-olds to hone their martial arts talents and learn the thoroughly admirable skills of styling cartoon animals using in-world games and on-site currency, and there will be safe chat rooms.
There are two versions--a pay model, which costs $5.95 a month, and a free version, accessible after a 15-second second ad, including, somewhat controversially, a promotion for MacDonalds' Happy Meals: ve-ery Spotify, doncha think?--but DreamWorks could find it a hard slog, as kids can be notoriously fickle when it comes to brand loyalty. Just ask Disney, whose attempt to launch a virtual Pirates of the Caribbean world ended in failure. Three years ago,...
There are two versions--a pay model, which costs $5.95 a month, and a free version, accessible after a 15-second second ad, including, somewhat controversially, a promotion for MacDonalds' Happy Meals: ve-ery Spotify, doncha think?--but DreamWorks could find it a hard slog, as kids can be notoriously fickle when it comes to brand loyalty. Just ask Disney, whose attempt to launch a virtual Pirates of the Caribbean world ended in failure. Three years ago,...
- 4/12/2010
- by Addy Dugdale
- Fast Company
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