Exclusive: Imagine Entertainment on Monday announced an expansion of its Brand division with the promotion of Marc Gilbar to President and the appointment of Amanda Farrand as EVP, Business & Brand Development.
Farrand will report to Gilbar and work with executives across all Imagine disciplines to scale the business through new partnerships and increased creative capabilities, also further building out Imagine’s direct-to-consumer brand and footprint on social media.
Gilbar most recently served as EVP, Branded Entertainment and in the five years since the formation of Imagine’s Brand division, has led the team to create award-winning features and short films in collaboration with some of the world’s biggest brands including Coca-Cola (Christmas Always Finds Its Way anthology series on Prime Video), Ford (John Bronco on Hulu), Nike (The Day Sports Stood Still on HBO), Apple (Behind the Mac: Skywalker Sound), P&g (the Oscar-shortlisted short film Coded: The Hidden Love of J.
Farrand will report to Gilbar and work with executives across all Imagine disciplines to scale the business through new partnerships and increased creative capabilities, also further building out Imagine’s direct-to-consumer brand and footprint on social media.
Gilbar most recently served as EVP, Branded Entertainment and in the five years since the formation of Imagine’s Brand division, has led the team to create award-winning features and short films in collaboration with some of the world’s biggest brands including Coca-Cola (Christmas Always Finds Its Way anthology series on Prime Video), Ford (John Bronco on Hulu), Nike (The Day Sports Stood Still on HBO), Apple (Behind the Mac: Skywalker Sound), P&g (the Oscar-shortlisted short film Coded: The Hidden Love of J.
- 5/1/2023
- by Matt Grobar
- Deadline Film + TV
Exclusive: Hello Sunshine has elevated six industry executives to new roles at the company. Ashley Strumwasser and Emily Ferenbach have been upped to SVP of Film and TV, Bree Frank to SVP Production, Cynthia Rupeka to SVP of Reese’s Book Club and Direct-to-Consumer Development, Amanda Farrand to SVP of Fair Play, and Nick Williamson to SVP Business Affairs.
“There is no better group of executives that fully exemplify Hello Sunshine’s values, mission and passion for diverse, impactful storytelling centered on women characters,” Hello Sunshine CEO Sarah Harden said. “Their contributions over the years have been invaluable. Each of these individuals brings their own unique insight and expertise to their work and to the company overall. I could not be prouder of them, personally and professionally, for these well-deserved promotions.”
In just a few short years, Hello Sunshine has become one of the most prominent and successful media companies in entertainment,...
“There is no better group of executives that fully exemplify Hello Sunshine’s values, mission and passion for diverse, impactful storytelling centered on women characters,” Hello Sunshine CEO Sarah Harden said. “Their contributions over the years have been invaluable. Each of these individuals brings their own unique insight and expertise to their work and to the company overall. I could not be prouder of them, personally and professionally, for these well-deserved promotions.”
In just a few short years, Hello Sunshine has become one of the most prominent and successful media companies in entertainment,...
- 11/2/2021
- by Justin Kroll
- Deadline Film + TV
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