Perhaps, like Jerry Seinfeld, you too have spent hours wondering: What’s the deal with Pop Tarts?! Is it a breakfast item or just undercover dessert? How do they get all that delicious fruity goo inside the tiny squares? Is there a goo gun? Who came up with the idea of putting “docker holes” on the top to keep the toaster steam out? Was it Bob from Engineering? And why the frosting, people? Was there not enough sugar already in there already? I wanna know!
Seinfeld has, of course, been...
Seinfeld has, of course, been...
- 5/3/2024
- by David Fear
- Rollingstone.com
If you appreciated Barbie’s eye-popping zaniness but its virtuous speechifying set your teeth on edge, have I got a sugary treat for you. And by “sugary,” I mean empty calories, not saccharine sentimentality. Gleefully silly — this is, after all, the directing debut of TV’s master of the domain of nothing — Unfrosted takes the origin-story template, wrings it dry of emotion, mixes basic facts with goofy fiction and serves up a bit of toasted history about the search for a “fruit-filled pastry dingus,” the 20th century creation we now know as the Pop-Tart.
Teaming again with his Bee Movie screenwriting collaborators, but this time without the strained punning and belabored narrative mechanics, Jerry Seinfeld has lured a cast of thousands to play characters both real and invented, often a hybrid of the two, in a straight-up comedy — no therapeutic underpinnings or civic lessons — that’s funniest when it isn’t trying too hard.
Teaming again with his Bee Movie screenwriting collaborators, but this time without the strained punning and belabored narrative mechanics, Jerry Seinfeld has lured a cast of thousands to play characters both real and invented, often a hybrid of the two, in a straight-up comedy — no therapeutic underpinnings or civic lessons — that’s funniest when it isn’t trying too hard.
- 5/3/2024
- by Sheri Linden
- The Hollywood Reporter - Movie News
For years various producers have pitched doing something like a zany It’s A Mad Mad Mad Mad World, only populated by an epic cast of contemporary comedy stars just like that Stanley Kramer supercomedy did during its time in 1963. So it is probably not a coincidence that Jerry Seinfeld selected that very year in which to set his live action filmmaking debut, Unfrosted, as a quadruple threat of star, director, co-writer, producer.
Placing it in Battle Creek, Michigan and taking the real life story of the rivalry of cereal kingpins Kellogg’s and Post in their race to create a revolutionary breakfast pastry, Seinfeld and his longtime writing partner Spike Feresten, along with their Bee Movie collaborators Andy Rubin & Barry Marder, have chosen to use some real life people, made up several others, salted it all with some basic truths, and basically let the laughs and comedy lead the way in the telling.
Placing it in Battle Creek, Michigan and taking the real life story of the rivalry of cereal kingpins Kellogg’s and Post in their race to create a revolutionary breakfast pastry, Seinfeld and his longtime writing partner Spike Feresten, along with their Bee Movie collaborators Andy Rubin & Barry Marder, have chosen to use some real life people, made up several others, salted it all with some basic truths, and basically let the laughs and comedy lead the way in the telling.
- 5/3/2024
- by Pete Hammond
- Deadline Film + TV
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