Monica Lewinsky Debuts Anti-Bullying PSA And New #BeStrong Emojis

Bullying prevention social activist Monica Lewinsky announces the launch of the “In Real Life” PSA campaign – including new additions to the #BeStrong suite of emojis.

Video: In Real Life #BeStrong

October is Bullying Prevention Month and the film and emojis are designed to bring attention to the epidemic of cyberbullying and offer solutions. While the PSA draws attention to the difference between how people behave online versus in real life, the #BeStrong emojis allow people to take action when witnessing online bullying.

In Real Life” is a powerful exploration of bullying that recasts the issue and asks the question: “If this behavior is unacceptable in real life, why is it so normal online?” Bbdo New York, the award-winning agency, created the pro bono campaign, working from an insight shared with the agency by Ms. Lewinsky. Bbdo collaborated with Lewinsky and the award-winning public relations firm Dini von Mueffling Communications to address this idea.
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Sunday Shorts: ‘Hostage’, directed by John Woo and starring Clive Owen

Today’s film is the 2002 short Hostage. The film is written by David Carter, Greg Hahn, and Vincent Ngo, and directed by John Woo. It also stars Maury Chaykin, Kathryn Morris, and Clive Owen, and is part of BMW’s series of The Hire short films. BMW recently announced that they would be making a new series of short films, with Gus Van Sant already signed on to do one of the shorts. Clive Owen will soon be seen on the Steven Soderbergh tv series The Knick.


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Doug Scott will head up this year’s One Show Entertainment Jury panel Doug Scott will head up this year’s One Show Entertainment Jury panel. The third annual One Show Entertainment Award show, taking place in Los Angeles on February 16th, recognizes the intersection between brands and entertainment. Finalists compete for Gold, Silver and Bronze Pencils in categories such as Television, Film, Gaming, Online Branded Entertainment, Music, Events and Installations.

One Show Entertainment is produced by The One Club, a non-profit organization dedicated to promoting the craft of advertising, One Show Entertainment pays tribute to creative branding beyond traditional product placement. This year’s panel includes a bevy of insider who’s who: Chris Bruss from Funny or Die; actress Justine Bateman who is heading up SECTOR5; Desiree Gruber of Full Picture; Geoffrey Destefano from DumbDumb; Joe Zee of Elle Magazine and many others.

Here is a full list of the jury for this year:

•Marc Altshuler (Human Worldwide)

David Angelo
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England Wants You to Watch These Videos--But Don't Take the Knife

In an attempt to combat youth knife violence and crime in England, the Metropolitan Police have enlisted Amv Bbdo to help teach teens to stay clear of knife violence. The result? A YouTube campaign that encourages viewers to "Choose a Different Ending."

An initial video places the viewer in a social atmosphere with friends, then asks the viewer to make a decision: Take the knife, or don't take the knife. The story continues to unfold (there are a surprising amount of videos and ways the story can pan out--getting through the whole campaign takes a good amount of time), until the viewer comes to the predictable conclusion. Don't take the knife, you can end up dancing with a pretty girl at a fun party. Take the knife, you can end up in jail.

The message is a good one and the videos are entertaining, but will it be effective? An entertaining,
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The 10 Most Creative People in Marketing and Advertising

1. Alex Bogusky, Co-Chairman, Crispin Porter + Bogusky He shattered the rules of 20th century advertising with campaigns that resemble multi-media hijinks, rather than commercials. Brands like Burger King, Old Navy, and Microsoft flock to his Miami-Boulder shop for his brand of irreverence.

2. Lee Clow, Global director of media arts, Tbwa\Worldwide The originator of West Coast-style advertising has spent 45 years elevating the humble slogan to Hollywood-level entertainment. In addition to dreaming up the Energizer Bunny and the Taco Bell chihuahua, Clow's also been Steve Jobs' ad henchman for the past two decades.

3. Jeff Goodby, Goodby, Silverstein & Partners The former copywriter led one of the industry's most graceful transitions from traditional shop to new age interactive agency.

4. Dan Wieden, Co-founder, Wieden + Kennedy The creative mind behind decades of Nike work built one of the largest independently owned ad agencies in the world.

5.Robert Greenberg, CEO and global chief creative officer, R
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