Streaming to live NFL on Prime Video has jumped 24% over the past year, the platform’s director of live sports production reported today.
Speaking at Cannes Lions Festival, Jared Stacy said it was clear that the immersive experience was finding a big audience, having picked up the exclusive rights in 2021 and launched Thursday Night Football last year.
“That shared experience, whether you’re at home or in the stadium, is what people crave,” Stacey said. “We’re out there at a live event, with 60 or 70,000 people for Thursday night football, and we’ll bring it to tens of millions every week.”
Stacy said it was clear that music in the live events space was equally “booming right now,” while Kirdis Postelle, Director, Global Content and Artist Marketing Amazon Music, added that she is intent on building a bridge between sports and music.
“What we’re really focused on is the intersection between music and sports,...
Speaking at Cannes Lions Festival, Jared Stacy said it was clear that the immersive experience was finding a big audience, having picked up the exclusive rights in 2021 and launched Thursday Night Football last year.
“That shared experience, whether you’re at home or in the stadium, is what people crave,” Stacey said. “We’re out there at a live event, with 60 or 70,000 people for Thursday night football, and we’ll bring it to tens of millions every week.”
Stacy said it was clear that music in the live events space was equally “booming right now,” while Kirdis Postelle, Director, Global Content and Artist Marketing Amazon Music, added that she is intent on building a bridge between sports and music.
“What we’re really focused on is the intersection between music and sports,...
- 6/19/2024
- by Caroline Frost
- Deadline Film + TV
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