For years, women’s sports was an afterthought for TV, frequently relegated to ESPN2, Fox Sports 2 or ESPNNews, if they were able to secure TV rights at all. It was a self-reinforcing cycle of denial: Women’s sports didn’t rate, so the demand for the rights wasn’t there. But the games rarely got play on the biggest platforms, so the untapped potential could never be met.
But over the last year or so, it seems like a dam has broken, with big new rights deals for soccer and a surge of interest in women’s basketball, with both rightsholders, stakeholders, and marketers seeking a bigger piece of the action.
Perhaps nothing exemplifies the rise of interest in women’s sports than the April 1 women’s college basketball matchup between Iowa – led by Caitlin Clark – and Lsu – led by Angel Reese – a rematch of last year’s championship game,...
But over the last year or so, it seems like a dam has broken, with big new rights deals for soccer and a surge of interest in women’s basketball, with both rightsholders, stakeholders, and marketers seeking a bigger piece of the action.
Perhaps nothing exemplifies the rise of interest in women’s sports than the April 1 women’s college basketball matchup between Iowa – led by Caitlin Clark – and Lsu – led by Angel Reese – a rematch of last year’s championship game,...
- 4/8/2024
- by Alex Weprin
- The Hollywood Reporter - Movie News
Sports Illustrated‘s stunning mass layoffs Friday, which cast doubt on the future of the 70-year-old media stalwart, have prompted waves of emotional reaction across social media.
The Arena Group told the entire staff their jobs were being eliminated after Authentic Brands Group, which licenses the Si name, suspended that license to publish due to a missed payment of about $3.75 million.
It isn’t yet clear what the ultimate fate of Si will be, but it has been thrown into uncertainty. Sports Illustrated Union and The NewsGuild of New York issued a statement vowing to fight for the workers. “We have fought together as a union to maintain the standard of this storied publication that we love, and to make sure our workers are treated fairly for the value they bring to this company. It is a fight we will continue,” Mitch Goldich, NFL editor and unit chair at The NewsGuild of New York said.
The Arena Group told the entire staff their jobs were being eliminated after Authentic Brands Group, which licenses the Si name, suspended that license to publish due to a missed payment of about $3.75 million.
It isn’t yet clear what the ultimate fate of Si will be, but it has been thrown into uncertainty. Sports Illustrated Union and The NewsGuild of New York issued a statement vowing to fight for the workers. “We have fought together as a union to maintain the standard of this storied publication that we love, and to make sure our workers are treated fairly for the value they bring to this company. It is a fight we will continue,” Mitch Goldich, NFL editor and unit chair at The NewsGuild of New York said.
- 1/19/2024
- by Dade Hayes
- Deadline Film + TV
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