Binge’s record-setting drama series Strife has begun shooting its second season.
The Asher Keddie-starring show became Australian streamer Binge’s biggest original series premiere last year, prompting execs to set up a writers’ room for Season 2, as we revealed in January. Production is now underway in Sydney.
The comedic drama follows Evelyn Jones (Keddie), a modern, imperfect woman and publisher, on her journey from lounge room blogger to becoming a force in women’s media. It was inspired by Australian media personality and journalist Mia Freedman’s memoir Work, Strife, Balance, and is written by Australian screenwriter Sarah Scheller (The Letdown).
In Season 2, Evelyn’s empire is threatened by the arrival of a new women’s website and a troll who calls out her hypocrisy and privilege, making her double guess her instincts when she needs to be on her A game. Her company moves to new offices and ventures into podcasting,...
The Asher Keddie-starring show became Australian streamer Binge’s biggest original series premiere last year, prompting execs to set up a writers’ room for Season 2, as we revealed in January. Production is now underway in Sydney.
The comedic drama follows Evelyn Jones (Keddie), a modern, imperfect woman and publisher, on her journey from lounge room blogger to becoming a force in women’s media. It was inspired by Australian media personality and journalist Mia Freedman’s memoir Work, Strife, Balance, and is written by Australian screenwriter Sarah Scheller (The Letdown).
In Season 2, Evelyn’s empire is threatened by the arrival of a new women’s website and a troll who calls out her hypocrisy and privilege, making her double guess her instincts when she needs to be on her A game. Her company moves to new offices and ventures into podcasting,...
- 8/7/2024
- by Jesse Whittock
- Deadline Film + TV
Leading independent digital platform Mamamia hosted its Upfronts showcase in Sydney last week to 250 senior marketers at Doltone House.
Creators Mia Freedman, Holly Wainwright and Clare Stephens opened by sharing the stark findings of Mamamia’s new longitudinal study ‘The State of Australian Women’: two thirds of women, across generations, are shouldering the burden of managing the household’s budget through inflationary times. As wallets tighten, it is women who are calling the shots.
And it’s an ocean of purchasing power (see chart below): from beauty to home entertainment to auto, it’s only when you get to home renovation that shared decision-making becomes more common than women making all or most decisions.
The study also found that Health & Fitness and Travel & Holidays were the areas where women’s intentions to spend more in the year ahead outnumbered intentions to cut back. Holly Wainwright, Executive Editor, said:...
Creators Mia Freedman, Holly Wainwright and Clare Stephens opened by sharing the stark findings of Mamamia’s new longitudinal study ‘The State of Australian Women’: two thirds of women, across generations, are shouldering the burden of managing the household’s budget through inflationary times. As wallets tighten, it is women who are calling the shots.
And it’s an ocean of purchasing power (see chart below): from beauty to home entertainment to auto, it’s only when you get to home renovation that shared decision-making becomes more common than women making all or most decisions.
The study also found that Health & Fitness and Travel & Holidays were the areas where women’s intentions to spend more in the year ahead outnumbered intentions to cut back. Holly Wainwright, Executive Editor, said:...
- 9/11/2023
- Podnews.net
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