Micah Walker, creative partner at The Monkeys, and Dylan Harrison, Ecd at Ddb Sydney, have been selected to join the judging panel at the 2013 One Show Awards.
The announcement:
New York (January 30, 2013) –Micah Walker, Creative Partner at The Monkeys, and Dylan Harrison, Executive Creative Director of Ddb in Australia have been selected to join an elite panel of creatives from around the world to judge the 2013 One Show Awards. Produced by The One Club, the renowned international creative awards competition sets the industry standard for excellence in advertising across all mediums.
This year’s jury of 30 creative directors from around the globe will judge the year’s best print, television, radio, innovative and integrated advertising. Serving as a One Show judge is an enormous distinction in one’s career, as is winning the coveted One Show Gold, Silver and Bronze Pencils, considered the ultimate achievement in the industry. This year...
The announcement:
New York (January 30, 2013) –Micah Walker, Creative Partner at The Monkeys, and Dylan Harrison, Executive Creative Director of Ddb in Australia have been selected to join an elite panel of creatives from around the world to judge the 2013 One Show Awards. Produced by The One Club, the renowned international creative awards competition sets the industry standard for excellence in advertising across all mediums.
This year’s jury of 30 creative directors from around the globe will judge the year’s best print, television, radio, innovative and integrated advertising. Serving as a One Show judge is an enormous distinction in one’s career, as is winning the coveted One Show Gold, Silver and Bronze Pencils, considered the ultimate achievement in the industry. This year...
- 1/30/2013
- by Robin Hicks
- Encore Magazine
The Award Awards has revealed its judging chairs and revealed new categories focusing on media and PR.
The announcement:
Award, Australia’s pre-eminent body representing creatives, is pleased to confirm that Jwt’s Lo Sheung Yan, known as Mayan among his peers, will be leading the judging of the 2013 Award Awards.
Mayan is currently Jwt’s Asia Pacific Creative Council’s Chairman. In the industry since 1996, Mayan has helped Jwt collect accolades such as AdFest’s Network Agency of the Year in 2008, Media Spikes and Adfest’s Network Agency of the Year in 2009, as well as securing its first gold Clio and first grand prix at Cannes 2011 during his tenure.
Craig Davis, Chairman of Award said: “No one knows more about creativity in Asia than Mayan. He’s shown the world repeatedly how good Asian creativity can be. And, with his deep understanding of the Chinese market, he will be a wonderful contributor to Circus.
The announcement:
Award, Australia’s pre-eminent body representing creatives, is pleased to confirm that Jwt’s Lo Sheung Yan, known as Mayan among his peers, will be leading the judging of the 2013 Award Awards.
Mayan is currently Jwt’s Asia Pacific Creative Council’s Chairman. In the industry since 1996, Mayan has helped Jwt collect accolades such as AdFest’s Network Agency of the Year in 2008, Media Spikes and Adfest’s Network Agency of the Year in 2009, as well as securing its first gold Clio and first grand prix at Cannes 2011 during his tenure.
Craig Davis, Chairman of Award said: “No one knows more about creativity in Asia than Mayan. He’s shown the world repeatedly how good Asian creativity can be. And, with his deep understanding of the Chinese market, he will be a wonderful contributor to Circus.
- 1/29/2013
- by mumbrella
- Encore Magazine
In this roundup from the Encore and Mumbrella Annual, we look back at the top outdoor ads from 2012.
1. Pedestrian Council of Australia – Girl
A girl lying on the ground with blood in the shape of earphones gives maximum impact in this ad for the Pedestrian Council of Australia from Ddb Sydney. Part of a campaign to raise awareness about listening to music near traffic, the execution is clever in its simplicity, backed by the tagline ‘don’t tune out’.
2. Virgin Australia – Aus to USA
Swiping a well-deserved Gold Outdoor Lion at Cannes, this play on words hit home for Clemenger Bbdo Sydney.
3. St Vincent de Paul – Steve
A great tactical idea that puts a face on homelessness for charity St Vincent De Paul from Grey Melbourne. The painted shadow of a homeless man gets you to stop.
4. Cooper’s – Life After Dark
This campaign uses the outdoor advertising medium to its fullest.
1. Pedestrian Council of Australia – Girl
A girl lying on the ground with blood in the shape of earphones gives maximum impact in this ad for the Pedestrian Council of Australia from Ddb Sydney. Part of a campaign to raise awareness about listening to music near traffic, the execution is clever in its simplicity, backed by the tagline ‘don’t tune out’.
2. Virgin Australia – Aus to USA
Swiping a well-deserved Gold Outdoor Lion at Cannes, this play on words hit home for Clemenger Bbdo Sydney.
3. St Vincent de Paul – Steve
A great tactical idea that puts a face on homelessness for charity St Vincent De Paul from Grey Melbourne. The painted shadow of a homeless man gets you to stop.
4. Cooper’s – Life After Dark
This campaign uses the outdoor advertising medium to its fullest.
- 12/27/2012
- by Luke
- Encore Magazine
The Monkeys has released the latest incarnation of its branded entertainment series for Icebreak, with a drag race between Kung Fu and sci-fi.
The launch comes a few months after a guitar solo was pitted against a drum solo in a similar head to head.
This time, Kung Fu is represented by a 1972 V8 Lj Torana 308 V8 Auto, and Sci-Fi by a 1975 Falcon Xb Coupe 351 V8 4 Speed Manual.
The cars were the result of 1,000 requests for modifications and 4,000 comments on which car fans thought would ‘kick ass’ the most on the brand’s Facebook page.
The idea is to show that the Parmalot brand “adds a motor to your day”.
Credits:
David Waugh – General Manager, Marketing
Jenni Booth – Marketing Manager, Beverages
Janice Maree – Senior Product Manager, Ice Break
Kimberley Dixson – Marketing Assistant, Beverages
Agency: The Monkeys
Executive Creative Director: Justin Drape/Scott Nowell
Creative Director/Partner: Micah Walker
Digital Creative...
The launch comes a few months after a guitar solo was pitted against a drum solo in a similar head to head.
This time, Kung Fu is represented by a 1972 V8 Lj Torana 308 V8 Auto, and Sci-Fi by a 1975 Falcon Xb Coupe 351 V8 4 Speed Manual.
The cars were the result of 1,000 requests for modifications and 4,000 comments on which car fans thought would ‘kick ass’ the most on the brand’s Facebook page.
The idea is to show that the Parmalot brand “adds a motor to your day”.
Credits:
David Waugh – General Manager, Marketing
Jenni Booth – Marketing Manager, Beverages
Janice Maree – Senior Product Manager, Ice Break
Kimberley Dixson – Marketing Assistant, Beverages
Agency: The Monkeys
Executive Creative Director: Justin Drape/Scott Nowell
Creative Director/Partner: Micah Walker
Digital Creative...
- 11/23/2012
- by Robin Hicks
- Encore Magazine
The Monkeys has released the next instalment of its campaign for Parmalat energy drink brand Ice Break, which kicked off with a motorised billboard drag race last month.
Phase two sees a guitar solo take on a drum solo in a drag race.
The car representing the guitar sole is a 1973 VJ E44 Valiant Charger 318 V8 and the drum solo by a 1970 Xy Ford Gt Replica 351 V8. Ice Break’s Facebook fans helped customise the cars.
Ice Break drinkers are able to win one of the muscle cars involved in the race by buying a bottle from the Ice Break range in the ‘Win A Muscle Car’ promotion.
Micah Walker, The Monkeys creative partner, said: “We’ve had quite a bit of fun with this, and the fact that it’s been going so well with entries and sales is a testament to all involved. Big thanks to Matt Devine the folks at Paramalat,...
Phase two sees a guitar solo take on a drum solo in a drag race.
The car representing the guitar sole is a 1973 VJ E44 Valiant Charger 318 V8 and the drum solo by a 1970 Xy Ford Gt Replica 351 V8. Ice Break’s Facebook fans helped customise the cars.
Ice Break drinkers are able to win one of the muscle cars involved in the race by buying a bottle from the Ice Break range in the ‘Win A Muscle Car’ promotion.
Micah Walker, The Monkeys creative partner, said: “We’ve had quite a bit of fun with this, and the fact that it’s been going so well with entries and sales is a testament to all involved. Big thanks to Matt Devine the folks at Paramalat,...
- 11/13/2012
- by Robin Hicks
- Encore Magazine
Flavoured milk brand Oak has created a series of videos purporting to be footage of mask-wearing raiders forcing their way into convenience stores to conduct “reverse robberies” in which they fill the shelves with the drink.
The hidden camera-style videos appear to show shop staff being taken by surprise when the raid takes place. It features the mask-wearing man burst in a shop and announce “Everyone stay calm this is a reverse robbery.”
However the fact that the fridge they load up was already empty may lead to suggestions that the footage was actually staged. Nobody from the Monkeys or Parmalat was able to clarify at the time of posting.
According to a press release: “The Oak Facebook wall was inundated with fans complaining that they could no longer get a fix of their favourite flavoured milk. Their beloved Oak was disappearing from convenience stores across the land.
“Why? Because...
The hidden camera-style videos appear to show shop staff being taken by surprise when the raid takes place. It features the mask-wearing man burst in a shop and announce “Everyone stay calm this is a reverse robbery.”
However the fact that the fridge they load up was already empty may lead to suggestions that the footage was actually staged. Nobody from the Monkeys or Parmalat was able to clarify at the time of posting.
According to a press release: “The Oak Facebook wall was inundated with fans complaining that they could no longer get a fix of their favourite flavoured milk. Their beloved Oak was disappearing from convenience stores across the land.
“Why? Because...
- 11/7/2012
- by mumbrella
- Encore Magazine
Edwina Speakman and Lea Walker
Recruiting firm Hourigan International has launched a specialist division to cater for the creative community.
The offering’s point of difference is that it sits between the advertising and marketing worlds – “beyond the traditional move from Agency A to Agency B”, according to a press release from the firm.
Hourigan International’s Creative Division will be fronted by Fallon London’s Lea Walker – wife of The Monkey’s creative partner Micah Walker – and Plaza Films’ Edwina Speakman, who will take on the likes of FBI Recruitment and Esther Clerehan in the creative recruitment space.
The duo will report into Anthony Hourigan, who launched the recruiting firm a decade ago.
Hourigan said: “We intend to invest strongly in this offering, and develop it into a truly world-class proposition that underpins our belief in Creative Leadership talent.”
“The hyper digital era we are now experiencing is challenging business.
Recruiting firm Hourigan International has launched a specialist division to cater for the creative community.
The offering’s point of difference is that it sits between the advertising and marketing worlds – “beyond the traditional move from Agency A to Agency B”, according to a press release from the firm.
Hourigan International’s Creative Division will be fronted by Fallon London’s Lea Walker – wife of The Monkey’s creative partner Micah Walker – and Plaza Films’ Edwina Speakman, who will take on the likes of FBI Recruitment and Esther Clerehan in the creative recruitment space.
The duo will report into Anthony Hourigan, who launched the recruiting firm a decade ago.
Hourigan said: “We intend to invest strongly in this offering, and develop it into a truly world-class proposition that underpins our belief in Creative Leadership talent.”
“The hyper digital era we are now experiencing is challenging business.
- 10/4/2012
- by Robin Hicks
- Encore Magazine
Just under a year after The Monkeys added a motor to a couch in a stunt for client Ice Break, the agency has staged a billboard drag race for the iced coffee brand.
The billboard race took place at Sydney Motorsport Park, and the winning billboard will now tour Australia as part of a new campaign for Ice Break, Ice Break Extra Shot and Ice Break No Added Sugar.
Janice Maree, senior product manager, Ice Break Parmalat Australia, said: “Last year we decided to make a couch into a race car, but it didn’t have anything to race against! So this year we’ve one-upped our couch race by racing not one, but two of our own billboards against each other!”
Micah Walker, creative partner, The Monkeys said: “You certainly don’t get to decide which billboard you’re going to run in a national campaign by drag racing them very often,...
The billboard race took place at Sydney Motorsport Park, and the winning billboard will now tour Australia as part of a new campaign for Ice Break, Ice Break Extra Shot and Ice Break No Added Sugar.
Janice Maree, senior product manager, Ice Break Parmalat Australia, said: “Last year we decided to make a couch into a race car, but it didn’t have anything to race against! So this year we’ve one-upped our couch race by racing not one, but two of our own billboards against each other!”
Micah Walker, creative partner, The Monkeys said: “You certainly don’t get to decide which billboard you’re going to run in a national campaign by drag racing them very often,...
- 10/3/2012
- by Robin Hicks
- Encore Magazine
The media industry’s charity Mayday has rebranded as Un Ltd in a project led by creative agency The Monkeys.
Mayday (media Assisting Youth) was set up in 2006. It is supported by most of Australia’s major media owners and agencies. The new brand is Un Ltd – Undoing Youth Disadvantage For Good.
Th charity’s board includes former Microsoft advertising director Kerry McCabe, Southern Cross Austero Brisbane sales director Adam Furness, Network ten chief sales officer Barry O’Brien, Media Federation president Henry Tajer, recruiters Monique D’arcy Irvine and Anthony Hourighan and Iab chairman Mark Britt.
The relaunch, which also involved design agency Maud, was unveiled at a lunch in Sydney.
The Monkeys creative director Micah Walker said: “We created an identity that embodies the organisation’s mission. In separating the Un from the Ltd the gap itself is representative of the task in front of the industry – it...
Mayday (media Assisting Youth) was set up in 2006. It is supported by most of Australia’s major media owners and agencies. The new brand is Un Ltd – Undoing Youth Disadvantage For Good.
Th charity’s board includes former Microsoft advertising director Kerry McCabe, Southern Cross Austero Brisbane sales director Adam Furness, Network ten chief sales officer Barry O’Brien, Media Federation president Henry Tajer, recruiters Monique D’arcy Irvine and Anthony Hourighan and Iab chairman Mark Britt.
The relaunch, which also involved design agency Maud, was unveiled at a lunch in Sydney.
The Monkeys creative director Micah Walker said: “We created an identity that embodies the organisation’s mission. In separating the Un from the Ltd the gap itself is representative of the task in front of the industry – it...
- 9/27/2012
- by mumbrella
- Encore Magazine
Confectionary brand Allen’s has launched a new campaign intending to make more Australians smile more often with its new ‘Smile Makers’ initiative.
The campaign centres around the idea that people smile only 15 times a day on average, and Allen’s wants to encourage Australians to smile more by sharing the things they do and say to make others smile.
The ‘Smile Makers’ campaign is not to be confused with the new brand of sex toys, Smile Makers vibrators, led by the Monkey’s creative partner Micah Walker.
The first stage sees the campaign touring Australia, with activations in each of the capital cities along with ten towns across the nation during June. A character called Bravo Child is asking Australians in each town what makes them smile.
The work, created and directed by Tco, is intended to be participatory in nature and the content being captured during this phase...
The campaign centres around the idea that people smile only 15 times a day on average, and Allen’s wants to encourage Australians to smile more by sharing the things they do and say to make others smile.
The ‘Smile Makers’ campaign is not to be confused with the new brand of sex toys, Smile Makers vibrators, led by the Monkey’s creative partner Micah Walker.
The first stage sees the campaign touring Australia, with activations in each of the capital cities along with ten towns across the nation during June. A character called Bravo Child is asking Australians in each town what makes them smile.
The work, created and directed by Tco, is intended to be participatory in nature and the content being captured during this phase...
- 6/13/2012
- by Cathie McGinn
- Encore Magazine
A group of creatives including The Monkeys creative partner Micah Walker and former Mojo colleagues Pim Van Nunen and Justine Armour has launched a new line in sex toys aimed at ‘vibrator virgins’.
The Smile Makers vibrators, which come in the shape of a fireman, tennis coach, a millionaire and a Frenchman, were made as a result of an idea produced by creatives in different agencies in three different countries via email, Walker explained.
The idea – to make vibrators less embarrassing to buy, using cartoonized characters from sexual fantasies and non-sexual language (the Smile Maker is called a ‘happiness gadget’ in the media kit) – prompted Swedish entrepreneurs Peder Wikstrom and Mattias Hulting of Ramblin’ Brands to put the range into production.
Walker says a deal is in the pipeline to stock Smile Makers in health and beauty departments of chemists and department stores in Europe, Asia and the Us.
Walker,...
The Smile Makers vibrators, which come in the shape of a fireman, tennis coach, a millionaire and a Frenchman, were made as a result of an idea produced by creatives in different agencies in three different countries via email, Walker explained.
The idea – to make vibrators less embarrassing to buy, using cartoonized characters from sexual fantasies and non-sexual language (the Smile Maker is called a ‘happiness gadget’ in the media kit) – prompted Swedish entrepreneurs Peder Wikstrom and Mattias Hulting of Ramblin’ Brands to put the range into production.
Walker says a deal is in the pipeline to stock Smile Makers in health and beauty departments of chemists and department stores in Europe, Asia and the Us.
Walker,...
- 6/3/2012
- by Robin Hicks
- Encore Magazine
A silver-haired crooner performs a lounge version of the classic Guns-n-Roses track ‘Welcome to the Jungle’ in a new ad for casino and hotel complex The Star by The Monkeys.
The ad, directed by Steve Rogers, is the first under the creative watch of Micah Walker, who joined The Monkeys in February.
Walker said: “The client and agency already had a great campaign thought with ‘There will be Stories’ before I came along. We just had to reintroduce that idea to the public in film. It’s not often you get to make something as fun as this, for something as fun as The Star.”
Iris Kleimann, general manager of marketing at The Star added: “The Star is an entertainment destination, so we believe that our communications must be engaging and entertaining also. This spot achieves this beautifully, as we hoped it would.”
The ad stars American musician and songwriter Bill Baker,...
The ad, directed by Steve Rogers, is the first under the creative watch of Micah Walker, who joined The Monkeys in February.
Walker said: “The client and agency already had a great campaign thought with ‘There will be Stories’ before I came along. We just had to reintroduce that idea to the public in film. It’s not often you get to make something as fun as this, for something as fun as The Star.”
Iris Kleimann, general manager of marketing at The Star added: “The Star is an entertainment destination, so we believe that our communications must be engaging and entertaining also. This spot achieves this beautifully, as we hoped it would.”
The ad stars American musician and songwriter Bill Baker,...
- 5/6/2012
- by Robin Hicks
- Encore Magazine
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