Known for her blunt leadership style, Bartz also makes a deep impression online, according to digital footprint tracker PeekYou.
Yahoo CEO Carol Bartz has huge digital feet. That's according to a new ranking out by PeekYou, a company that measures the virtual presence of a person using an algorithm that weighs public information to determine business leaders’ digital footprint.
The more news stories about a person, the more Twitter followers they have, the more connected they are on LinkedIn, the mightier their clout and the stronger their brand, PeekYou says. So it makes sense that a top female CEO is also a VIP in the tech arena.
"Engagement in social media is just one of the factors that we consider when attributing a PeekScore to an individual,” PeekYou's General Manager, Raj Ajrawat, tells Fast Company. “That CEO may not have time to tweet, but he/she may be very active...
Yahoo CEO Carol Bartz has huge digital feet. That's according to a new ranking out by PeekYou, a company that measures the virtual presence of a person using an algorithm that weighs public information to determine business leaders’ digital footprint.
The more news stories about a person, the more Twitter followers they have, the more connected they are on LinkedIn, the mightier their clout and the stronger their brand, PeekYou says. So it makes sense that a top female CEO is also a VIP in the tech arena.
"Engagement in social media is just one of the factors that we consider when attributing a PeekScore to an individual,” PeekYou's General Manager, Raj Ajrawat, tells Fast Company. “That CEO may not have time to tweet, but he/she may be very active...
- 7/1/2011
- by Jenni Miller
- Fast Company
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