Step aside, Netflix — there’s a new churn leader in town.
Amazon Prime Video boasts the lowest rate of customer cancellations in the streaming industry, according to a new study by Parks Associates. Prime Video’s current annual churn rate is 8 percent, which means eight out of 100 Prime Video members cancel their service within a 12-month period. (A customer who returns within the same time frame would be counted as both churn and current subscriber.)
By comparison, it sounds like “90-Day Fiancé” is not creating many 365-day subscribers: The Discovery+ annual churn rate is a whopping 43 percent.
There’s a pretty big gap between the churn rates of league-leaders Prime Video and Netflix and the other major streaming platforms. From April 1, 2023 to March 31, 2024, Hulu’s churn rate was 15 percent, Max’s (fka HBO Max) was 17 percent, as was Peacock’s; the Disney+ churn rate was 21 percent and Paramount+ was 24 percent.
Amazon Prime Video boasts the lowest rate of customer cancellations in the streaming industry, according to a new study by Parks Associates. Prime Video’s current annual churn rate is 8 percent, which means eight out of 100 Prime Video members cancel their service within a 12-month period. (A customer who returns within the same time frame would be counted as both churn and current subscriber.)
By comparison, it sounds like “90-Day Fiancé” is not creating many 365-day subscribers: The Discovery+ annual churn rate is a whopping 43 percent.
There’s a pretty big gap between the churn rates of league-leaders Prime Video and Netflix and the other major streaming platforms. From April 1, 2023 to March 31, 2024, Hulu’s churn rate was 15 percent, Max’s (fka HBO Max) was 17 percent, as was Peacock’s; the Disney+ churn rate was 21 percent and Paramount+ was 24 percent.
- 5/31/2024
- by Tony Maglio
- Indiewire
A new report shows that the two services have the greatest subscriber loyalty by far, and that could have big implications for the future of streaming.
It’s a shame that Amazon doesn’t report subscriber numbers for its streaming service Prime Video publicly. If it did, it would almost certainly show that the platform is one of only two in the entire world that can claim to have over 200 million streaming users. The other, of course, is Netflix with its 247.15 million global customers.
New data from Parks Associates shows Netflix and Prime Video users have the greatest subscription loyalty of any streamers. Each sees the average subscriber duration of more than four years. In a world where streaming aggregation is essentially guaranteed, Prime Video and Netflix have the best chance of absorbing other services as opposed to being absorbed themselves.30-Day Free Trial $8.99+ / month amazon.com This Isn’t a Popularity Contest!
It’s a shame that Amazon doesn’t report subscriber numbers for its streaming service Prime Video publicly. If it did, it would almost certainly show that the platform is one of only two in the entire world that can claim to have over 200 million streaming users. The other, of course, is Netflix with its 247.15 million global customers.
New data from Parks Associates shows Netflix and Prime Video users have the greatest subscription loyalty of any streamers. Each sees the average subscriber duration of more than four years. In a world where streaming aggregation is essentially guaranteed, Prime Video and Netflix have the best chance of absorbing other services as opposed to being absorbed themselves.30-Day Free Trial $8.99+ / month amazon.com This Isn’t a Popularity Contest!
- 11/14/2023
- by David Satin
- The Streamable
Prime Video Continues to Best Netflix in US Subscriptions; 89% of Broadband Households Are Streaming
New data revealed by Parks Associates shows that while Netflix may be the top global streaming platform, it doesn’t have the most subscribers of any domestic service.
Netflix had a stupendous third quarter of 2023. The streamer added 8.7 million global customers, bringing its total to 247.15M overall. It also had its best domestic quarter since 2020; in the United States and Canada (whose subscriber numbers Netflix always reports together), the streamer has 77.32M users, adding 1.75M in Q3.
New data from Parks Associates estimates Prime Video has more domestic subscribers than Netflix. Parks’ numbers also show that YouTube Premium has cracked the top 10 of streaming services for the first time. Eighty-nine percent of broadband homes now have at least one streaming service, and 29% of homes have eight services or more. 30-Day Free Trial $8.99+ / month amazon.com Who Has the Most Streaming Customers in the United States?
Despite Netflix’s lofty subscriber numbers,...
Netflix had a stupendous third quarter of 2023. The streamer added 8.7 million global customers, bringing its total to 247.15M overall. It also had its best domestic quarter since 2020; in the United States and Canada (whose subscriber numbers Netflix always reports together), the streamer has 77.32M users, adding 1.75M in Q3.
New data from Parks Associates estimates Prime Video has more domestic subscribers than Netflix. Parks’ numbers also show that YouTube Premium has cracked the top 10 of streaming services for the first time. Eighty-nine percent of broadband homes now have at least one streaming service, and 29% of homes have eight services or more. 30-Day Free Trial $8.99+ / month amazon.com Who Has the Most Streaming Customers in the United States?
Despite Netflix’s lofty subscriber numbers,...
- 11/1/2023
- by David Satin
- The Streamable
When broadcast networks preempt primetime programming for the midterms Tuesday, they will be joining up with their streaming channels, all of which will have been well into their daylong coverage of the vote.
This cycle, all of the legacy networks are looking at the midterms as a key opportunity for ABC News Live, CBS News Streaming and NBC News Now, capitalizing on an expected audience uptick to try to make the channels a part of viewers’ regular news diet.
Related Story Broadcast News Networks Taking Over Primetime For Midterms Coverage, Reflecting High Stakes Of Elections; How To Watch Related Story 'The Good Liars' On Their Midterm Campaign Pranks: What Worked, What Didn't And Why Politics Has Gotten More Dangerous Related Story Ex-Twitter Exec Shares His Two Biggest Concerns For Company After Elon Musk Halves Workforce
As such, all of the channels are emphasizing the integration with the broadcast part of the business,...
This cycle, all of the legacy networks are looking at the midterms as a key opportunity for ABC News Live, CBS News Streaming and NBC News Now, capitalizing on an expected audience uptick to try to make the channels a part of viewers’ regular news diet.
Related Story Broadcast News Networks Taking Over Primetime For Midterms Coverage, Reflecting High Stakes Of Elections; How To Watch Related Story 'The Good Liars' On Their Midterm Campaign Pranks: What Worked, What Didn't And Why Politics Has Gotten More Dangerous Related Story Ex-Twitter Exec Shares His Two Biggest Concerns For Company After Elon Musk Halves Workforce
As such, all of the channels are emphasizing the integration with the broadcast part of the business,...
- 11/7/2022
- by Ted Johnson
- Deadline Film + TV
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