Leading Tvc production house Revolver and former Screen Australia and Goalpost Pictures executive Martha Coleman have launched film and TV production banner Revlover.
The new company is developing a big slate of projects with entities such as Goalpost, Foxtel, eOne and Transmission Films.
Christopher Sharp, former director of development at Screen Queensland and development executive at Screen Australia, is Revlover.s head of development.
Founded in the 1990s and owned by Steve Rogers and Michael Ritchie, Revolver represents Justin Kurzel, The Glue Society.s Matt Devine and Gary Freedman, Rogers, Simon McQuoid, Tim Godsall and a number of other directors with whom Coleman is keen to work.
.Michael and Steve have been wanting to expand into long form film and television for some time but they know that many commercials companies who try to cross over fail because they work outside of the industry, not within it, . says Coleman, a...
The new company is developing a big slate of projects with entities such as Goalpost, Foxtel, eOne and Transmission Films.
Christopher Sharp, former director of development at Screen Queensland and development executive at Screen Australia, is Revlover.s head of development.
Founded in the 1990s and owned by Steve Rogers and Michael Ritchie, Revolver represents Justin Kurzel, The Glue Society.s Matt Devine and Gary Freedman, Rogers, Simon McQuoid, Tim Godsall and a number of other directors with whom Coleman is keen to work.
.Michael and Steve have been wanting to expand into long form film and television for some time but they know that many commercials companies who try to cross over fail because they work outside of the industry, not within it, . says Coleman, a...
- 11/2/2015
- by Don Groves
- IF.com.au
Financial services company BT has launched a new campaign created by Host carrying the tagline ‘Prepare for the best’.
The lead ad is set in a positive future with an elderly couple. The ad works backwards to present day with the couple getting younger until the moment they sign with BT.
See the ad:
Along with the TV ad are online videos designed to run on the company’s new website and through social media and includes interviews with BT employees discussing different services.
Host created the campaign with partners The Glue Society, production company Revolver with web and mobile by Sapient Nitro, media by MediaCom and PR by Pepr Publicity.
Mark Murray, the financial group’s Cmo said the campaign was about getting Australians to start preparing for retirement now: “People know they need to do something but knowing where to start is the difficulty. This campaign recognises that...
The lead ad is set in a positive future with an elderly couple. The ad works backwards to present day with the couple getting younger until the moment they sign with BT.
See the ad:
Along with the TV ad are online videos designed to run on the company’s new website and through social media and includes interviews with BT employees discussing different services.
Host created the campaign with partners The Glue Society, production company Revolver with web and mobile by Sapient Nitro, media by MediaCom and PR by Pepr Publicity.
Mark Murray, the financial group’s Cmo said the campaign was about getting Australians to start preparing for retirement now: “People know they need to do something but knowing where to start is the difficulty. This campaign recognises that...
- 1/29/2013
- by Colin Delaney
- Encore Magazine
The Monkeys has released the latest incarnation of its branded entertainment series for Icebreak, with a drag race between Kung Fu and sci-fi.
The launch comes a few months after a guitar solo was pitted against a drum solo in a similar head to head.
This time, Kung Fu is represented by a 1972 V8 Lj Torana 308 V8 Auto, and Sci-Fi by a 1975 Falcon Xb Coupe 351 V8 4 Speed Manual.
The cars were the result of 1,000 requests for modifications and 4,000 comments on which car fans thought would ‘kick ass’ the most on the brand’s Facebook page.
The idea is to show that the Parmalot brand “adds a motor to your day”.
Credits:
David Waugh – General Manager, Marketing
Jenni Booth – Marketing Manager, Beverages
Janice Maree – Senior Product Manager, Ice Break
Kimberley Dixson – Marketing Assistant, Beverages
Agency: The Monkeys
Executive Creative Director: Justin Drape/Scott Nowell
Creative Director/Partner: Micah Walker
Digital Creative...
The launch comes a few months after a guitar solo was pitted against a drum solo in a similar head to head.
This time, Kung Fu is represented by a 1972 V8 Lj Torana 308 V8 Auto, and Sci-Fi by a 1975 Falcon Xb Coupe 351 V8 4 Speed Manual.
The cars were the result of 1,000 requests for modifications and 4,000 comments on which car fans thought would ‘kick ass’ the most on the brand’s Facebook page.
The idea is to show that the Parmalot brand “adds a motor to your day”.
Credits:
David Waugh – General Manager, Marketing
Jenni Booth – Marketing Manager, Beverages
Janice Maree – Senior Product Manager, Ice Break
Kimberley Dixson – Marketing Assistant, Beverages
Agency: The Monkeys
Executive Creative Director: Justin Drape/Scott Nowell
Creative Director/Partner: Micah Walker
Digital Creative...
- 11/23/2012
- by Robin Hicks
- Encore Magazine
Host has lost the Patak’s account just nine months after winning it.
The Havas-back creative agency landed the business in February after a three-way pitch, but has lost the Ab World Foods-owned brand after another three-way pitch to Jwt Sydney.
In February Patak’s marketing manager Sharon Doyle said in a press release: “Host and The Glue Society really impressed us with their strategic approach to our brief.”
Today, the company’s general manager Jane Armstrong said in a statement: “Jwt impressed us with their strategic approach and passion for the Patak’s brand.
The win for Jwt follows the Sydney office’s recent Rac win, which resulted in the launch of Jwt Perth, the regions’ first new office in 40 years. Jwt claims it has had its best new business run in a decade in Australia.
Host boss Suzie Shaw told Mumbrella:“We did successfully pitch and win the...
The Havas-back creative agency landed the business in February after a three-way pitch, but has lost the Ab World Foods-owned brand after another three-way pitch to Jwt Sydney.
In February Patak’s marketing manager Sharon Doyle said in a press release: “Host and The Glue Society really impressed us with their strategic approach to our brief.”
Today, the company’s general manager Jane Armstrong said in a statement: “Jwt impressed us with their strategic approach and passion for the Patak’s brand.
The win for Jwt follows the Sydney office’s recent Rac win, which resulted in the launch of Jwt Perth, the regions’ first new office in 40 years. Jwt claims it has had its best new business run in a decade in Australia.
Host boss Suzie Shaw told Mumbrella:“We did successfully pitch and win the...
- 11/22/2012
- by Robin Hicks
- Encore Magazine
Ilk co-founder Dennis Koutoulogenis
Host has backed the launch of a new Sydney creative agency called Ilk.
The new agency is a collective of four creative teams led by two ECDs, former Bmf colleagues Dennis Koutoulogenis and Jake Rusznyak, who co-founded the agency.
Host has an equity stake in Ilk, which is positioned as a collective of “like-minded partners, clients and brands”.
Ilk joins a family of companies connected to Host that includes The Jamboree, Parlour and The Glue Society.
Ilk works on Host clients including Bankwest, Meat & Livestock Australia, Lion, Coca-Cola, Myob, Spc, BT Financial and Gruppo Campari.
Koutoulogenis worked in Bmf’s creative department for more than eight years before leaving the agency in December last year.
He worked with Rusznyak on brands including Solo, Meat & Livestock Australia and Cool Ridge Spring Water.
Other creatives who are part of the Ilk team are Bjorn Ingenleuf, a senior writer...
Host has backed the launch of a new Sydney creative agency called Ilk.
The new agency is a collective of four creative teams led by two ECDs, former Bmf colleagues Dennis Koutoulogenis and Jake Rusznyak, who co-founded the agency.
Host has an equity stake in Ilk, which is positioned as a collective of “like-minded partners, clients and brands”.
Ilk joins a family of companies connected to Host that includes The Jamboree, Parlour and The Glue Society.
Ilk works on Host clients including Bankwest, Meat & Livestock Australia, Lion, Coca-Cola, Myob, Spc, BT Financial and Gruppo Campari.
Koutoulogenis worked in Bmf’s creative department for more than eight years before leaving the agency in December last year.
He worked with Rusznyak on brands including Solo, Meat & Livestock Australia and Cool Ridge Spring Water.
Other creatives who are part of the Ilk team are Bjorn Ingenleuf, a senior writer...
- 11/16/2012
- by Robin Hicks
- Encore Magazine
The Monkeys has released the next instalment of its campaign for Parmalat energy drink brand Ice Break, which kicked off with a motorised billboard drag race last month.
Phase two sees a guitar solo take on a drum solo in a drag race.
The car representing the guitar sole is a 1973 VJ E44 Valiant Charger 318 V8 and the drum solo by a 1970 Xy Ford Gt Replica 351 V8. Ice Break’s Facebook fans helped customise the cars.
Ice Break drinkers are able to win one of the muscle cars involved in the race by buying a bottle from the Ice Break range in the ‘Win A Muscle Car’ promotion.
Micah Walker, The Monkeys creative partner, said: “We’ve had quite a bit of fun with this, and the fact that it’s been going so well with entries and sales is a testament to all involved. Big thanks to Matt Devine the folks at Paramalat,...
Phase two sees a guitar solo take on a drum solo in a drag race.
The car representing the guitar sole is a 1973 VJ E44 Valiant Charger 318 V8 and the drum solo by a 1970 Xy Ford Gt Replica 351 V8. Ice Break’s Facebook fans helped customise the cars.
Ice Break drinkers are able to win one of the muscle cars involved in the race by buying a bottle from the Ice Break range in the ‘Win A Muscle Car’ promotion.
Micah Walker, The Monkeys creative partner, said: “We’ve had quite a bit of fun with this, and the fact that it’s been going so well with entries and sales is a testament to all involved. Big thanks to Matt Devine the folks at Paramalat,...
- 11/13/2012
- by Robin Hicks
- Encore Magazine
Nab has launched the final instalment of its Stand-Ins campaign, which saw the bank’s staff replace people working on the day of the Afl grand final so they could attend the match.
The last video in the series takes a look at the jobs Nab staff did as stand-ins. These included being a fire fighter, a radio DJ, a beekeeper, a children’s entertainer, an animal handler, a dog groomer, a wakeboarder and a ukulele player.
The campaign originally broke with a competition to find Nab staff to volunteer to be stand-ins in August.
Ant Keogh, Ecd at Clemenger Bbdo Melbourne, said: “During the big game, footy fans saw TV crosses to Stand-Ins while they were performing the duties of the people they replaced around Australia. People couldn’t believe that Nab were actually doing this for real.”
Credits:
Ecd – Ant Keogh
Creative Directors – Rohan Lancaster, Darren Pitt, Julian Schreiber,...
The last video in the series takes a look at the jobs Nab staff did as stand-ins. These included being a fire fighter, a radio DJ, a beekeeper, a children’s entertainer, an animal handler, a dog groomer, a wakeboarder and a ukulele player.
The campaign originally broke with a competition to find Nab staff to volunteer to be stand-ins in August.
Ant Keogh, Ecd at Clemenger Bbdo Melbourne, said: “During the big game, footy fans saw TV crosses to Stand-Ins while they were performing the duties of the people they replaced around Australia. People couldn’t believe that Nab were actually doing this for real.”
Credits:
Ecd – Ant Keogh
Creative Directors – Rohan Lancaster, Darren Pitt, Julian Schreiber,...
- 10/24/2012
- by Robin Hicks
- Encore Magazine
Clemenger Bbdo Melbourne was named agency of the year at the Melbourne Advertising & Design Club Awards tonight.
The agency won top honours for the second year running. However, rival Gpy&R Melbourne – which won more lions at Cannes this year than any Australian agency – did not enter for the second consecutive year. Last year, Patts Ecd Ben Coulson cited cost reasons for not supporting the event, which is Melbourne’s top awards show.
The awards list in full:
The Adstream Award for Agency of the Year
Winner
Clemenger Bbdo Melbourne
The Madc Award for Best in Show
Winner
Guilt Trips V/Line Agency McCann
The Madc Award for Lifetime Achievement
Winner
Scott Whybin, Whybin Tbwa
The Blackley Award for Creative Leader of the Year
Winner
Jason Williams, Leo Burnett
The Madc Award for Client of the Year
Winner
Carlton United Brewers
The Exit Films Award for Best Junior
Winners
Jono...
The agency won top honours for the second year running. However, rival Gpy&R Melbourne – which won more lions at Cannes this year than any Australian agency – did not enter for the second consecutive year. Last year, Patts Ecd Ben Coulson cited cost reasons for not supporting the event, which is Melbourne’s top awards show.
The awards list in full:
The Adstream Award for Agency of the Year
Winner
Clemenger Bbdo Melbourne
The Madc Award for Best in Show
Winner
Guilt Trips V/Line Agency McCann
The Madc Award for Lifetime Achievement
Winner
Scott Whybin, Whybin Tbwa
The Blackley Award for Creative Leader of the Year
Winner
Jason Williams, Leo Burnett
The Madc Award for Client of the Year
Winner
Carlton United Brewers
The Exit Films Award for Best Junior
Winners
Jono...
- 10/4/2012
- by Robin Hicks
- Encore Magazine
Just under a year after The Monkeys added a motor to a couch in a stunt for client Ice Break, the agency has staged a billboard drag race for the iced coffee brand.
The billboard race took place at Sydney Motorsport Park, and the winning billboard will now tour Australia as part of a new campaign for Ice Break, Ice Break Extra Shot and Ice Break No Added Sugar.
Janice Maree, senior product manager, Ice Break Parmalat Australia, said: “Last year we decided to make a couch into a race car, but it didn’t have anything to race against! So this year we’ve one-upped our couch race by racing not one, but two of our own billboards against each other!”
Micah Walker, creative partner, The Monkeys said: “You certainly don’t get to decide which billboard you’re going to run in a national campaign by drag racing them very often,...
The billboard race took place at Sydney Motorsport Park, and the winning billboard will now tour Australia as part of a new campaign for Ice Break, Ice Break Extra Shot and Ice Break No Added Sugar.
Janice Maree, senior product manager, Ice Break Parmalat Australia, said: “Last year we decided to make a couch into a race car, but it didn’t have anything to race against! So this year we’ve one-upped our couch race by racing not one, but two of our own billboards against each other!”
Micah Walker, creative partner, The Monkeys said: “You certainly don’t get to decide which billboard you’re going to run in a national campaign by drag racing them very often,...
- 10/3/2012
- by Robin Hicks
- Encore Magazine
Co-founder of production collective The Glue Society, Jonathan Kneebone will speak at the 2012 Caxton Seminar and Awards.
The announcement:
Jonathan Kneebone, co-founder of The Glue Society and one of the world’s true creative luminaries, has been confirmed as a guest speaker at the 2012 Caxton Seminar and Awards.
The Caxton Committee announced Kneebone’s attendance at Caxtons 2012 today, completing an all-star line-up of international and local guest speakers set to inspire, intrigue and inform this year’s delegates with their incredible storytelling.
Kneebone’s reputation in the creative advertising community is such that he should not need any introduction, but in brief, he co-founded The Glue Society in 1998 with Gary Freedman and has since led it to become Australia’s most awarded independent creative collective.
The Glue Society is one of the few companies in the world which balances art and commerce, as well as bringing together ideas and execution into the same creative space.
The announcement:
Jonathan Kneebone, co-founder of The Glue Society and one of the world’s true creative luminaries, has been confirmed as a guest speaker at the 2012 Caxton Seminar and Awards.
The Caxton Committee announced Kneebone’s attendance at Caxtons 2012 today, completing an all-star line-up of international and local guest speakers set to inspire, intrigue and inform this year’s delegates with their incredible storytelling.
Kneebone’s reputation in the creative advertising community is such that he should not need any introduction, but in brief, he co-founded The Glue Society in 1998 with Gary Freedman and has since led it to become Australia’s most awarded independent creative collective.
The Glue Society is one of the few companies in the world which balances art and commerce, as well as bringing together ideas and execution into the same creative space.
- 10/2/2012
- by Georgina Pearson
- Encore Magazine
An Australian sketch horror series from an advertising collective has today launched in the Google Play store as an app.
Watch With Mother, created by The Glue Society with production company Revolver, previously released episodes on iTunes but Peter Baker, a creative at The Glue Society, and one of the writers and directors, said the project was first intended to be viewed on a tablet.
Baker told Encore: “It was always perceived to be screened on a tablet. We imagined this to be watched by yourself, in bed, lights off. When watching a sketch, if you don’t like it you can flick through to the next.”
“Also, the app is like a digital box set with all the episodes but also behind the scenes and soundtrack. It’s a much richer experience.”
On the development of the project, Baker said “Sketch comedy had been done but by using the sketch style,...
Watch With Mother, created by The Glue Society with production company Revolver, previously released episodes on iTunes but Peter Baker, a creative at The Glue Society, and one of the writers and directors, said the project was first intended to be viewed on a tablet.
Baker told Encore: “It was always perceived to be screened on a tablet. We imagined this to be watched by yourself, in bed, lights off. When watching a sketch, if you don’t like it you can flick through to the next.”
“Also, the app is like a digital box set with all the episodes but also behind the scenes and soundtrack. It’s a much richer experience.”
On the development of the project, Baker said “Sketch comedy had been done but by using the sketch style,...
- 9/6/2012
- by Colin Delaney
- Encore Magazine
Doug Pitt
Virgin Mobile has launched the next phase of its Fair Go Bro campaign featuring Brad Pitt’s brother, Doug.
The above-the-line component was staggered to follow up on the online part introducing the less famous member of the Pitt family masterminded by Euro Rscg and One Green Bean.
Pitt talks about the benefits of the mobile plan in a series of 15 second clips. In the first, he says, ”I might not roll over to a famous actress every morning, but I do rollover my unused mobile credit every month.”
The 30-second Tvc airs on Sunday night on Seven, Ten and on subscription TV, and will be followed by a series of 15 second clips in the same documentary style.
Doug Pitt’s Facebook page has already notched up over 12,000 fans. The brand is also running a competition to win a Samsung Galaxy Siii as part of the Fair Go activation.
Virgin Mobile has launched the next phase of its Fair Go Bro campaign featuring Brad Pitt’s brother, Doug.
The above-the-line component was staggered to follow up on the online part introducing the less famous member of the Pitt family masterminded by Euro Rscg and One Green Bean.
Pitt talks about the benefits of the mobile plan in a series of 15 second clips. In the first, he says, ”I might not roll over to a famous actress every morning, but I do rollover my unused mobile credit every month.”
The 30-second Tvc airs on Sunday night on Seven, Ten and on subscription TV, and will be followed by a series of 15 second clips in the same documentary style.
Doug Pitt’s Facebook page has already notched up over 12,000 fans. The brand is also running a competition to win a Samsung Galaxy Siii as part of the Fair Go activation.
- 7/13/2012
- by Cathie McGinn
- Encore Magazine
At Mumbrella360 Vice Australia presented Brand Rolled, a night of the best brand-funded content on the web from around the world. Vice Australia director Michael Slonim argues going from ads to content is a difficult yet rewarding change, and offers a selection of the night’s curation.
Brands today should be thinking and acting like media, creating content that’s entertaining as hell and pulls in audiences.
But where should we look to for inspiration when most television, like most advertising, is boring, derivative and easily ignored?
Enter HBO – the undisputed champion of television channels and probably one of the most powerful brands on the planet right now.
That familiar screen of fuzz and “ehhhhhh” sound precedes so many of the shows that young people call their favourite, no matter what screen or legal context they watch them in.
The network’s “It’s not TV, it’s HBO” positioning...
Brands today should be thinking and acting like media, creating content that’s entertaining as hell and pulls in audiences.
But where should we look to for inspiration when most television, like most advertising, is boring, derivative and easily ignored?
Enter HBO – the undisputed champion of television channels and probably one of the most powerful brands on the planet right now.
That familiar screen of fuzz and “ehhhhhh” sound precedes so many of the shows that young people call their favourite, no matter what screen or legal context they watch them in.
The network’s “It’s not TV, it’s HBO” positioning...
- 6/19/2012
- by Colin Delaney
- Encore Magazine
Nrma Insurance has revealed the final stage of its campaign in which a car has been built out of bits of other cars.
The campaign, which aims to show how many car parts other insurers consider extras and don’t automatically cover, will run in press, outdoor, display and content on YouTube.
The concept car is also revealed on the brand’s Facebook page, where consumers can vote on the car’s name and win $10,000.
Credits:
Creative agency: Whybin\Tbwa\Tequila PR agency: Eleven PR Production Company: Will O’Rourke Artistic direction: The Glue Society Media Agency: MediaCom...
The campaign, which aims to show how many car parts other insurers consider extras and don’t automatically cover, will run in press, outdoor, display and content on YouTube.
The concept car is also revealed on the brand’s Facebook page, where consumers can vote on the car’s name and win $10,000.
Credits:
Creative agency: Whybin\Tbwa\Tequila PR agency: Eleven PR Production Company: Will O’Rourke Artistic direction: The Glue Society Media Agency: MediaCom...
- 4/30/2012
- by Robin Hicks
- Encore Magazine
David Michod has won the Australian Directors Guild Award for Best Direction – Feature Film for Animal Kingdom – and shared the Best Stand Alone Documentary with Jennifer Peedom for Solo.
This is a summary of our live Twitter coverage of the event, which took place on Thursday night in Sydney:
Minister for the Arts Virginia Judge gives opening speech, talking about the state’s well known and publicised screen plans… such as AFI awards coming to Sydney, $25m extra funding, etc. Best Direction Tvc: Tim Bullock, Nothing Soft Gets In (Toyota). Best Original Online Program: Clayton Jacobson, Mordy Koots. Best Cross-Platform Interactive Project: Marcus Gillezeau, Storm. That’s a new category this year. Best Music Clip: Craig Melville, The Bedroom Philosopher – Northcote. So hungover. That was the title, not a statement! Highly Commended to the only other music clip nominee, The Glue Society, The Bumblebeez – Misfit. Best Student Film: Ariel Kleiman,...
This is a summary of our live Twitter coverage of the event, which took place on Thursday night in Sydney:
Minister for the Arts Virginia Judge gives opening speech, talking about the state’s well known and publicised screen plans… such as AFI awards coming to Sydney, $25m extra funding, etc. Best Direction Tvc: Tim Bullock, Nothing Soft Gets In (Toyota). Best Original Online Program: Clayton Jacobson, Mordy Koots. Best Cross-Platform Interactive Project: Marcus Gillezeau, Storm. That’s a new category this year. Best Music Clip: Craig Melville, The Bedroom Philosopher – Northcote. So hungover. That was the title, not a statement! Highly Commended to the only other music clip nominee, The Glue Society, The Bumblebeez – Misfit. Best Student Film: Ariel Kleiman,...
- 9/23/2010
- by Miguel Gonzalez
- Encore Magazine
The Australian Directors Guild has published its list of nominees for this year’s awards, with Jeremy Sims, Rachel Perkins, David Michod, Claire McCarthy and Robert Connolly competing in the feature film category.
Television nominees include Tony Tilse for Underbelly: The Golden Mile, Peter Andrikidis for East West 101 and Amanda Brotchie for Lowdown; there are also nominations for environmental efforts and online projects.The wiinners will be announced on September 23 at Star City, Sydney.
This is the full list of nominees:
Feature Film
Beneath Hill 60 Jeremy Sims Bran Nue Dae Rachel Perkins Animal Kingdom David Michôd The Waiting City Claire McCarthy Balibo Robert Connolly
Television Mini series
East West 101: Atonement Peter Andrikidis The Circuit II: Sorry Business Steve Jodrell The Circuit II: Of Mice and Men James Bogle
Documentary Feature
Indonesia Calling: Joris Ivens in Australia John Hughes Three Boys Dreaming Michael Cordell The Burning Season...
Television nominees include Tony Tilse for Underbelly: The Golden Mile, Peter Andrikidis for East West 101 and Amanda Brotchie for Lowdown; there are also nominations for environmental efforts and online projects.The wiinners will be announced on September 23 at Star City, Sydney.
This is the full list of nominees:
Feature Film
Beneath Hill 60 Jeremy Sims Bran Nue Dae Rachel Perkins Animal Kingdom David Michôd The Waiting City Claire McCarthy Balibo Robert Connolly
Television Mini series
East West 101: Atonement Peter Andrikidis The Circuit II: Sorry Business Steve Jodrell The Circuit II: Of Mice and Men James Bogle
Documentary Feature
Indonesia Calling: Joris Ivens in Australia John Hughes Three Boys Dreaming Michael Cordell The Burning Season...
- 8/30/2010
- by Miguel Gonzalez
- Encore Magazine
A financial firm uses hundreds of lights to illustrate the appeal of stocks.
Stocks outperform other investments over the long term and blah blah blah...zzzzzzzzzz. The inherent boredom of hearing another commercial about stocks presented a marketing dilemma to Australian financial-advisory firm BT. So instead of getting Sam Waterston to play a gray-haired Man You Can Trust, they tried to create a series of indelible infographics worthy of Times Square: [youtube OPPNqP6r2Z8] [youtube 4A1Yr1rzd14] [youtube -T99582hu-a]
These graphs weren't a bunch of CGI wizardry--their appeal is that they exist in the physical world.
Here's an interesting--albeit self-congratulatory--video, showing how the installations were made by The Glue Society, an art-and-advertising collective based in Australia. As the director, Jonathan Kneebone, says, "Most people when they think of a graph don't think of something very beautiful. We wanted to find a way to visually brand a way of conveying information." [youtube dbrmyH-T9HE]
For more of the spots, check out Infosthetics.
Stocks outperform other investments over the long term and blah blah blah...zzzzzzzzzz. The inherent boredom of hearing another commercial about stocks presented a marketing dilemma to Australian financial-advisory firm BT. So instead of getting Sam Waterston to play a gray-haired Man You Can Trust, they tried to create a series of indelible infographics worthy of Times Square: [youtube OPPNqP6r2Z8] [youtube 4A1Yr1rzd14] [youtube -T99582hu-a]
These graphs weren't a bunch of CGI wizardry--their appeal is that they exist in the physical world.
Here's an interesting--albeit self-congratulatory--video, showing how the installations were made by The Glue Society, an art-and-advertising collective based in Australia. As the director, Jonathan Kneebone, says, "Most people when they think of a graph don't think of something very beautiful. We wanted to find a way to visually brand a way of conveying information." [youtube dbrmyH-T9HE]
For more of the spots, check out Infosthetics.
- 5/18/2010
- by Cliff Kuang
- Fast Company
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