Sandy Hook Promise (Shp) has debuted “Tomorrow’s News,” its latest PSA, and “The Dreaming Kind,” an original song by Sheryl Crow on ABC’s Good Morning America.
Video: Sheryl Crow - The Dreaming Kind (Official Music Video)
Donations from the PSA and proceeds from downloads of the song will benefit Sandy Hook Promise’s lifesaving educational programs.
“Tomorrow’s News,” a new PSA created with Bbdo New York, follows the success of last year’s video “Evan,” which has received over 150 million views and helped reframe the conversation on gun violence prevention. As with “Evan”, the “Tomorrow’s News” PSA builds on signs exhibited by individuals who may hurt themselves or others that are often missed or not acted upon. The film shows a newscast covering a school shooting the day before it actually takes place to illustrate that. We can learn to “Know the Signs” and take action...
Video: Sheryl Crow - The Dreaming Kind (Official Music Video)
Donations from the PSA and proceeds from downloads of the song will benefit Sandy Hook Promise’s lifesaving educational programs.
“Tomorrow’s News,” a new PSA created with Bbdo New York, follows the success of last year’s video “Evan,” which has received over 150 million views and helped reframe the conversation on gun violence prevention. As with “Evan”, the “Tomorrow’s News” PSA builds on signs exhibited by individuals who may hurt themselves or others that are often missed or not acted upon. The film shows a newscast covering a school shooting the day before it actually takes place to illustrate that. We can learn to “Know the Signs” and take action...
- 12/13/2017
- Look to the Stars
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