What I learned by activating my online influence (without the help of Ellen DeGeneres).
I started my blog Pacing the Panic Room two years ago as a way to stay connected to friends and document both my foray into step-fatherhood and my efforts to grow a new baby with my wife in Orlando, Florida. A year ago, I had an idea to see if my readers would help support a spin-off project. On Monday, my little label-less record, Do Fun Stuff, benefitting a charity for a genetic disorder nobody had ever heard of, was sitting at No. 1 in the Children’s Music genre on iTunes. The iTunes.
I’ve run a live rock 'n' roll venue, promoted bands and their records, managed their tours, and even worked briefly at an indie music label. But what's happened with this album has changed the way I think about branding, marketing, and above all online influence.
I started my blog Pacing the Panic Room two years ago as a way to stay connected to friends and document both my foray into step-fatherhood and my efforts to grow a new baby with my wife in Orlando, Florida. A year ago, I had an idea to see if my readers would help support a spin-off project. On Monday, my little label-less record, Do Fun Stuff, benefitting a charity for a genetic disorder nobody had ever heard of, was sitting at No. 1 in the Children’s Music genre on iTunes. The iTunes.
I’ve run a live rock 'n' roll venue, promoted bands and their records, managed their tours, and even worked briefly at an indie music label. But what's happened with this album has changed the way I think about branding, marketing, and above all online influence.
- 8/31/2010
- by Ryan Marshall
- Fast Company
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