Los Angeles — Dolby is ready for its first date with Oscar.
The Academy Awards will be broadcast from the Dolby Theatre for the first time since the audio-visual technology company plastered its name and logo on the awards venue last summer. While the 11-year-old space mostly looks the same as it has in years past, Dolby has diligently worked for the past seven months to ensure it will sound different come Feb. 24.
"We looked at this from the inside out," said Ramzi Haidamus, Dolby's vice president of marketing and business development. "It was never, `Oh, here's a building. Let's put our name on it because the Oscars are here.' It was about this being the place where the industry's best come to showcase their content, and how we can elevate their experiences with our technology."
Since the venue previously known as the Kodak Theatre was re-christened the Dolby Theatre last June,...
The Academy Awards will be broadcast from the Dolby Theatre for the first time since the audio-visual technology company plastered its name and logo on the awards venue last summer. While the 11-year-old space mostly looks the same as it has in years past, Dolby has diligently worked for the past seven months to ensure it will sound different come Feb. 24.
"We looked at this from the inside out," said Ramzi Haidamus, Dolby's vice president of marketing and business development. "It was never, `Oh, here's a building. Let's put our name on it because the Oscars are here.' It was about this being the place where the industry's best come to showcase their content, and how we can elevate their experiences with our technology."
Since the venue previously known as the Kodak Theatre was re-christened the Dolby Theatre last June,...
- 2/14/2013
- by AP
- Huffington Post
Disney.Pixar.s .Brave,. a groundbreaking adventure full of humor, heart and breathtaking action, extends its pioneering spirit to its world premiere on June 18, 2012, marking the Grand Opening of Hollywood.s Dolby® TheatreSM. The red-carpet event is a special presentation for Film Independent.s 2012 Los Angeles Film Festival. Premiering in Dolby 3D, a state-of-the-art imaging solution providing audiences with a superior 3D experience, .Brave. is an epic tale set in the mystical Scottish Highlands where the film.s headstrong protagonist, Merida, is forced to discover the meaning of true bravery. The film hits theatres nationwide on June 22, 2012.
.With a spirited heroine and enchanting setting in the ancient Scottish Highlands, .Brave. represents some exciting firsts for Pixar,. said Ricky Strauss, president, marketing, The Walt Disney Studios. .We are proud that the world premiere of .Brave. will serve as the inaugural premiere at the new Dolby Theatre as part of the La Film Festival,...
.With a spirited heroine and enchanting setting in the ancient Scottish Highlands, .Brave. represents some exciting firsts for Pixar,. said Ricky Strauss, president, marketing, The Walt Disney Studios. .We are proud that the world premiere of .Brave. will serve as the inaugural premiere at the new Dolby Theatre as part of the La Film Festival,...
- 5/18/2012
- by Michelle McCue
- WeAreMovieGeeks.com
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