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A new video-streaming service targeting senior citizens is betting that advertisers will finally wake up to the purchasing power of a demographic Madison Avenue has largely ignored.
On the latest episode of Variety’s “Strictly Business” podcast, Saltbox TV CEO Jerry Goehring explains how his new venture customizes its product to meet the unique needs of a very big but underserved market.
Listen to the podcast here:
“What we’re discovering is that the advertising agencies we’re talking with are rather excited to explore this market because no one has focused on them,” said Goehring, an award-winning Broadway producer who came up with the idea for Saltbox TV as the pandemic first began in early 2020.
He is targeting the estimated 90 million Americans whose $2.6 trillion in spending power make them the largest and most affluent demographic. Viewers age 55 and older watch an estimated five hours per day.
Saltbox TV offers...
On the latest episode of Variety’s “Strictly Business” podcast, Saltbox TV CEO Jerry Goehring explains how his new venture customizes its product to meet the unique needs of a very big but underserved market.
Listen to the podcast here:
“What we’re discovering is that the advertising agencies we’re talking with are rather excited to explore this market because no one has focused on them,” said Goehring, an award-winning Broadway producer who came up with the idea for Saltbox TV as the pandemic first began in early 2020.
He is targeting the estimated 90 million Americans whose $2.6 trillion in spending power make them the largest and most affluent demographic. Viewers age 55 and older watch an estimated five hours per day.
Saltbox TV offers...
- 2/2/2022
- by Andrew Wallenstein
- Variety Film + TV
![Image](https://m.media-amazon.com/images/M/MV5BNDVjZjIzMGMtMjVhNy00ZjQ1LTk5ZjktNzVhYTA5ZjhmMTY2XkEyXkFqcGdeQXVyMTE0MzQwMjgz._V1_QL75_UX500_CR0,2,500,281_.jpg)
Saltbox TV, a new ad-supported streaming service for older adults, is launching a talent series dubbed “Silver Stars.”
The show will put a fresh spin on a formula popularized by the likes of “America’s Got Talent” and “American Idol” by focusing on contenders who are all over the age of 65. To select the winners, Saltbox has enlisted Ed Asner of the “Mary Tyler Moore Show” and “Lou Grant.” In coordination with Saltbox’s executive team, Asner and company will choose three to five performers to travel to Georgia for a “one-night only live performance.” Asner is also serving as brand ambassador for the service.
Saltbox is the brainchild of Patty Carver, an actress and writer, and Jerry Goehring, the producer of Broadway shows such as “A Christmas Story, the Musical” and “Be More Chill.” The channel already offers movies, documentaries and other programming, but this is the first show that’s being produced in-house.
The show will put a fresh spin on a formula popularized by the likes of “America’s Got Talent” and “American Idol” by focusing on contenders who are all over the age of 65. To select the winners, Saltbox has enlisted Ed Asner of the “Mary Tyler Moore Show” and “Lou Grant.” In coordination with Saltbox’s executive team, Asner and company will choose three to five performers to travel to Georgia for a “one-night only live performance.” Asner is also serving as brand ambassador for the service.
Saltbox is the brainchild of Patty Carver, an actress and writer, and Jerry Goehring, the producer of Broadway shows such as “A Christmas Story, the Musical” and “Be More Chill.” The channel already offers movies, documentaries and other programming, but this is the first show that’s being produced in-house.
- 8/9/2021
- by Brent Lang
- Variety Film + TV
![Image](https://m.media-amazon.com/images/M/MV5BNGY0MWE1YzItZDJhMy00MjM2LTg1ZGQtZDYxY2Y4ZWFkYjY3XkEyXkFqcGdeQXVyMTE0MzQwMjgz._V1_QL75_UX500_CR0,0,500,281_.jpg)
Alice in Neverland, an original musical that imagines a meeting between Lewis Carroll’s Alice and J.M. Barrie’s Peter Pan, is under development, with actors Christy Altomare (Anastasia), Heath Saunders and Will Swenson (Waitress) set to lead a developmental reading tomorrow.
With book, music and lyrics by Phil Kenny and Reston Williams, Alice in Neverland is being presented by team of Broadway producers that includes Jerry Goehring (Be More Chill), Jim Kierstead (Hadestown), Mike Evariste (Disgraced), Jamie deRoy (Beetlejuice) and 42nd.club (Anastasia).
The reading cast will also include Megan Masako Haley (Mean Girls), Alistair Brammer (Miss Saigon) and Timothy Hughes (Hadestown).
Also participating in the reading are M. Chase Grant, Kurt Hellerich, Claire Wilkins Kenny, Lisa Larsen, Mack, Beatriz Melo, Ryan Simmons, Scout Smith, Matt Walker, Kim Williams and Clotile Yanna.
With book, music and lyrics by Phil Kenny and Reston Williams, Alice in Neverland is being presented by team of Broadway producers that includes Jerry Goehring (Be More Chill), Jim Kierstead (Hadestown), Mike Evariste (Disgraced), Jamie deRoy (Beetlejuice) and 42nd.club (Anastasia).
The reading cast will also include Megan Masako Haley (Mean Girls), Alistair Brammer (Miss Saigon) and Timothy Hughes (Hadestown).
Also participating in the reading are M. Chase Grant, Kurt Hellerich, Claire Wilkins Kenny, Lisa Larsen, Mack, Beatriz Melo, Ryan Simmons, Scout Smith, Matt Walker, Kim Williams and Clotile Yanna.
- 6/15/2021
- by Greg Evans
- Deadline Film + TV
![Image](https://m.media-amazon.com/images/M/MV5BZGZiZGQ3YTgtMjliMi00YTY5LWIxM2MtNTVlNTE1NjlmOWQ1XkEyXkFqcGdeQXVyMTE0MzQwMjgz._V1_QL75_UX500_CR0,0,500,281_.jpg)
A new musical will serve as both a sequel to one of the greatest children’s stories of all time, as well as a prequel to another iconic fantasy adventure.
“Alice in Neverland” brings together two beloved characters, the title character from Lewis Carrol’s “Alice’s Adventures in Wonderland” and the boy who never grew up at the center of J.M. Barrie’s “Peter Pan.” The show features book, music and lyrics by Phil Kenny and Reston Williams. Its producing team includes such Broadway heavyweights as Jerry Goehring, three-time Tony Award winner Jim Kierstead, Mike Evariste (“Disgraced”), seven- time Tony Award winner Jamie deRoy and 42nd.club.
Christy Altomare (“Anastasia”) is set to lead a developmental reading of the new musical on June 16. She is joined by Broadway veterans Heath Saunders and Tony Award nominee Will Swenson (“Hair”), as well as Megan Masako Haley (“Wicked”), Alistair Brammer (“Miss Saigon”) and Timothy...
“Alice in Neverland” brings together two beloved characters, the title character from Lewis Carrol’s “Alice’s Adventures in Wonderland” and the boy who never grew up at the center of J.M. Barrie’s “Peter Pan.” The show features book, music and lyrics by Phil Kenny and Reston Williams. Its producing team includes such Broadway heavyweights as Jerry Goehring, three-time Tony Award winner Jim Kierstead, Mike Evariste (“Disgraced”), seven- time Tony Award winner Jamie deRoy and 42nd.club.
Christy Altomare (“Anastasia”) is set to lead a developmental reading of the new musical on June 16. She is joined by Broadway veterans Heath Saunders and Tony Award nominee Will Swenson (“Hair”), as well as Megan Masako Haley (“Wicked”), Alistair Brammer (“Miss Saigon”) and Timothy...
- 6/15/2021
- by Brent Lang
- Variety Film + TV
![Image](https://m.media-amazon.com/images/M/MV5BNDI4YzI3OTQtMWE0OC00OGE4LWIyZDctYzJmNWRhYWQ5OTEzXkEyXkFqcGdeQXVyMTE0MzQwMjgz._V1_QL75_UX500_CR0,0,500,281_.jpg)
The Covid-19 pandemic has been particularly devastating for older populations in the United States, many of whom live in retirement communities and assisted living facilities that have been hit hard by outbreaks and/or forced lockdowns.
Tony- and Grammy-nominated producer Jerry Goehring (Be More Chill) wanted to make sure the demographic was not forgotten, especially when it comes to entertainment, so he rallied a few industry pals to launch the entertainment platform Saltbox TV.
Targeted at older adults with an emphasis on retirement communities, Saltbox TV is designed to be an easily accessible subscription-based streaming service. It is currently free and ...
Tony- and Grammy-nominated producer Jerry Goehring (Be More Chill) wanted to make sure the demographic was not forgotten, especially when it comes to entertainment, so he rallied a few industry pals to launch the entertainment platform Saltbox TV.
Targeted at older adults with an emphasis on retirement communities, Saltbox TV is designed to be an easily accessible subscription-based streaming service. It is currently free and ...
- 12/11/2020
- The Hollywood Reporter - Film + TV
![Image](https://m.media-amazon.com/images/M/MV5BNDI4YzI3OTQtMWE0OC00OGE4LWIyZDctYzJmNWRhYWQ5OTEzXkEyXkFqcGdeQXVyMTE0MzQwMjgz._V1_QL75_UX500_CR0,0,500,281_.jpg)
The Covid-19 pandemic has been particularly devastating for older populations in the United States, many of whom live in retirement communities and assisted living facilities that have been hit hard by outbreaks and/or forced lockdowns.
Tony- and Grammy-nominated producer Jerry Goehring (Be More Chill) wanted to make sure the demographic was not forgotten, especially when it comes to entertainment, so he rallied a few industry pals to launch the entertainment platform Saltbox TV.
Targeted at older adults with an emphasis on retirement communities, Saltbox TV is designed to be an easily accessible subscription-based streaming service. It is currently free and ...
Tony- and Grammy-nominated producer Jerry Goehring (Be More Chill) wanted to make sure the demographic was not forgotten, especially when it comes to entertainment, so he rallied a few industry pals to launch the entertainment platform Saltbox TV.
Targeted at older adults with an emphasis on retirement communities, Saltbox TV is designed to be an easily accessible subscription-based streaming service. It is currently free and ...
- 12/11/2020
- The Hollywood Reporter - Movie News
![Harry Chapin in The Midnight Special (1972)](https://m.media-amazon.com/images/M/MV5BMzA4ODFlOGMtOTI4OS00YmIyLWI4NzEtYWM5OGRmMzBiNjdlXkEyXkFqcGdeQXVyMTEwODg2MDY@._V1_QL75_UX500_CR0,49,500,281_.jpg)
Exclusive: A project to develop a biographical stage musical about 1970s singer-songwriter Harry Chapin has gotten the support of Chapin’s wife Sandy and brothers Tom Chapin and Steve Chapin, who will serve as consultants on the project.
Patriot Productions, most recently a producer on Broadway’s Be More Chill, is readying Harry Chapin: The Story of a Life for an industry presentation this spring. With a book by Patriot partner Michael F. Mitri, the musical’s score would consist entirely of Chapin’s songs.
Chapin, who died in 1981 at 38 in a car accident, is best known for his Grammy-nominated mega-selling 1970s hits including “Taxi” and “Cat’s In The Cradle.” The musical also is expected to chronicle Chapin’s extensive humanitarian work, especially his devotion to ending world hunger.
“This new musical will highlight Harry Chapin’s timeless music and inspiring activism in a unique structure and style befitting...
Patriot Productions, most recently a producer on Broadway’s Be More Chill, is readying Harry Chapin: The Story of a Life for an industry presentation this spring. With a book by Patriot partner Michael F. Mitri, the musical’s score would consist entirely of Chapin’s songs.
Chapin, who died in 1981 at 38 in a car accident, is best known for his Grammy-nominated mega-selling 1970s hits including “Taxi” and “Cat’s In The Cradle.” The musical also is expected to chronicle Chapin’s extensive humanitarian work, especially his devotion to ending world hunger.
“This new musical will highlight Harry Chapin’s timeless music and inspiring activism in a unique structure and style befitting...
- 12/6/2019
- by Greg Evans
- Deadline Film + TV
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