Buoyed by a voracious global market, hampered by pandemic era challenges but hungry all the same, French TV exports reached record highs in 2021, racking up €375.9 million (404 million) in worldwide sales.
While an uptick in foreign pre-buys helped benefit multi-season series like “Call My Agent!,” “Derby Girl” and “High Intelligence Potential,” those three comedic series share another quality irresistible to international buyers.
“[There’s a] lightness combined with authenticity,” explained Emmanuelle Dessureault, who oversees acquisitions for public broadcaster Radio-Canada.
“French content often has a light touch, which does not take away from the depth of the subjects addressed, or the stories told. The main characters are lively and full of gusto, while the subject matter can be frank without taking itself too seriously. That’s what distinguishes French content; that’s what makes it interesting.”
Speaking at a daylong conference, held as part of the Unifrance Rendez-Vous in Paris, the Quebecois acquisitions exec exchanged...
While an uptick in foreign pre-buys helped benefit multi-season series like “Call My Agent!,” “Derby Girl” and “High Intelligence Potential,” those three comedic series share another quality irresistible to international buyers.
“[There’s a] lightness combined with authenticity,” explained Emmanuelle Dessureault, who oversees acquisitions for public broadcaster Radio-Canada.
“French content often has a light touch, which does not take away from the depth of the subjects addressed, or the stories told. The main characters are lively and full of gusto, while the subject matter can be frank without taking itself too seriously. That’s what distinguishes French content; that’s what makes it interesting.”
Speaking at a daylong conference, held as part of the Unifrance Rendez-Vous in Paris, the Quebecois acquisitions exec exchanged...
- 1/12/2023
- by Ben Croll
- Variety Film + TV
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