In what is being promoted as an Australian TV first, retailer David Jones and Foxtel’s Arena channel are televising the David Jones 2012 Spring/Summer Fashion Launch. The show will be shown a one-hour program, supported by branded content vignettes.The announcement:
11th July, 2012: Foxtel’s Arena channel and department store David Jones will join forces to showcase the David Jones 2012 Spring/Summer Fashion Launch exclusively on Arena. An Australian television first, the star-studded event will premiere on Monday, August 20th at 9.30pm as a one-hour special supported by a series of branded content vignettes.
David Jones Ambassadors, Megan Gale and Jason Dundas, will unveil all from the iconic Elizabeth Street, Sydney store – then take viewers on a journey from model castings, fittings, celebrity red carpet arrivals, backstage interviews, to all the action on the runway.
Elizabeth Minogue, Strategic Integration Director, Multi Channel Network said: “The 2012 Spring/ Summer Fashion...
11th July, 2012: Foxtel’s Arena channel and department store David Jones will join forces to showcase the David Jones 2012 Spring/Summer Fashion Launch exclusively on Arena. An Australian television first, the star-studded event will premiere on Monday, August 20th at 9.30pm as a one-hour special supported by a series of branded content vignettes.
David Jones Ambassadors, Megan Gale and Jason Dundas, will unveil all from the iconic Elizabeth Street, Sydney store – then take viewers on a journey from model castings, fittings, celebrity red carpet arrivals, backstage interviews, to all the action on the runway.
Elizabeth Minogue, Strategic Integration Director, Multi Channel Network said: “The 2012 Spring/ Summer Fashion...
- 7/11/2012
- by Robin Hicks
- Encore Magazine
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