Exclusive: Itvx has recommissioned its first reality show since launching late last year: hybrid format Loaded in Paradise.
The 10-parter from The Reluctant Traveller indie Twofour follows a group of couples who race around Greece with €50,000 following the show’s mantra: ‘Live your best life, just don’t get caught’. Season two will remain in Greece but with a new route and new set of luxurious locations.
ITV said the show achieved a healthy share of young viewers – more than one-third were aged between 16 and 34 – when it aired last year on ITV2. In the overnight ratings, it performed in line with fellow ITV2 formats such as Ready to Mingle, but is a far cry from matching the channel’s best performer, Love Island.
Nonetheless, Loaded in Paradise has become new streamer Itvx’s first reality recommission since launch, as ITV seeks to buttress the platform with high-volume content. Premiere date has not yet been set.
The 10-parter from The Reluctant Traveller indie Twofour follows a group of couples who race around Greece with €50,000 following the show’s mantra: ‘Live your best life, just don’t get caught’. Season two will remain in Greece but with a new route and new set of luxurious locations.
ITV said the show achieved a healthy share of young viewers – more than one-third were aged between 16 and 34 – when it aired last year on ITV2. In the overnight ratings, it performed in line with fellow ITV2 formats such as Ready to Mingle, but is a far cry from matching the channel’s best performer, Love Island.
Nonetheless, Loaded in Paradise has become new streamer Itvx’s first reality recommission since launch, as ITV seeks to buttress the platform with high-volume content. Premiere date has not yet been set.
- 5/30/2023
- by Max Goldbart
- Deadline Film + TV
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