Warren Lentz, a longtime digital media executive and a key architect of TikTok collective Sway House, has joined VersusGame as COO and chief talent officer.
Two-year-old VersusGame is a mobile platform where users can make pop culture predictions, and earn cash if their bets are proven correct. The company has forked over $17 million in cash prizes to 9.5 million players to date, it says, with games about celebrities, sports, entertainment, food, and more.
On the app, creators like Jack Wright and publishers like Radar Online pose questions like 'Will the mask mandate officially end on airlines by Sept. 21?' (This ability to pose questions is invite-only). Creators earn money based on the performance of their games, in terms of quantity of play. VersusGame vends in-app coins that can be used to place bets, and monetizes by taking a small cut of these purchases.
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Two-year-old VersusGame is a mobile platform where users can make pop culture predictions, and earn cash if their bets are proven correct. The company has forked over $17 million in cash prizes to 9.5 million players to date, it says, with games about celebrities, sports, entertainment, food, and more.
On the app, creators like Jack Wright and publishers like Radar Online pose questions like 'Will the mask mandate officially end on airlines by Sept. 21?' (This ability to pose questions is invite-only). Creators earn money based on the performance of their games, in terms of quantity of play. VersusGame vends in-app coins that can be used to place bets, and monetizes by taking a small cut of these purchases.
Visit Tubefilter for more great stories.
- 9/9/2021
- by Geoff Weiss
- Tubefilter.com
Gen Z-focused esports firm ReKTGlobl has acquired digital talent management company TalentX Entertainment. A rep for TalentX did not respond to request for comment about the financial terms of the deal.
TalentX helped cultivate some of biggest stars on TikTok, including creator collective Sway LA, which comprises Gen Z heartthrobs Josh Richards, Griffin Johnson, Bryce Hall, Noah Beck, and Blake Gray. That said, Sway formally disbanded last month. TalentX's founding team consists of CEO Warren Lentz, chief strategy officer Jason Wilhelm, VP of talent Michael Gruen, and Richards.
ReKTGlobal previously collaborated with TalentX on a joint venture called TalentX Gaming (Txg), which was formed last May. That talent management shop was dedicated to esports and gaming creators, and was led by Wilhelm. Txg also saw the formation of a gamer-focused creator collective dubbed SwayGaming.
Now that TalentX has been fully absorbed, however, TalentX Gaming and TalentX Entertainment will be consolidated...
TalentX helped cultivate some of biggest stars on TikTok, including creator collective Sway LA, which comprises Gen Z heartthrobs Josh Richards, Griffin Johnson, Bryce Hall, Noah Beck, and Blake Gray. That said, Sway formally disbanded last month. TalentX's founding team consists of CEO Warren Lentz, chief strategy officer Jason Wilhelm, VP of talent Michael Gruen, and Richards.
ReKTGlobal previously collaborated with TalentX on a joint venture called TalentX Gaming (Txg), which was formed last May. That talent management shop was dedicated to esports and gaming creators, and was led by Wilhelm. Txg also saw the formation of a gamer-focused creator collective dubbed SwayGaming.
Now that TalentX has been fully absorbed, however, TalentX Gaming and TalentX Entertainment will be consolidated...
- 3/9/2021
- by Geoff Weiss
- Tubefilter.com
Fresh off the announcement that he’s joined TikTok competitor Triller in a corporate and creative capacity, TikTok phenom Josh Richards has announced his next entrepreneurial venture -- an energy drink company dubbed Ani Energy.
Richards co-founded the company with several of the team members at TalentX Entertainment -- the digital talent management company that he also co-founded. Joining him on the Ani venture are TalentX’s CEO Warren Lentz, VP of business development Michael Senzer, and VP of talent Michael Gruen. Other partners at Ani include Sway House creator Bryce Hall (pictured above with Richards) and the entrepreneurs Evan Burns and Daniel Fine.
Purported to boost energy and sharpen focus -- without the inevitable caffeine crash -- Ani is formulated with B vitamins and green coffee beans. Ani will launch for pre-sale "soon" -- and arrive wide in late September -- with black cherry and lemon lime flavors, and additional varieties to follow.
Richards co-founded the company with several of the team members at TalentX Entertainment -- the digital talent management company that he also co-founded. Joining him on the Ani venture are TalentX’s CEO Warren Lentz, VP of business development Michael Senzer, and VP of talent Michael Gruen. Other partners at Ani include Sway House creator Bryce Hall (pictured above with Richards) and the entrepreneurs Evan Burns and Daniel Fine.
Purported to boost energy and sharpen focus -- without the inevitable caffeine crash -- Ani is formulated with B vitamins and green coffee beans. Ani will launch for pre-sale "soon" -- and arrive wide in late September -- with black cherry and lemon lime flavors, and additional varieties to follow.
- 7/28/2020
- by Geoff Weiss
- Tubefilter.com
TalentX Entertainment, the digital talent management firm that represents top TikTok stars, including creator collective Sway LA, has joined forces with Warner Records (the label that reps Dua Lipa and The Black Keys) to launch a new music venture.
The first artist to sign a recording contract through the joint venture, which has been dubbed TalentX Records, is Josh Richards (20.3 million TikTok followers) -- a co-founder of TalentX as well as a former member of Sway LA, who announced a hiatus from the collective in May to pursue other opportunities, including music. Last month, Richards released the music video for "Still Softish," which has nabbed 27.4 million views on YouTube to date (below).
“TalentX is at the forefront of the social media revolution, particularly with the early discovery of breakout talent,” Aaron Bay-Schuck, co-chairman and CEO of Warner Records, said in a statement. “[TalentX CEO Warren Lentz] and the TalentX team are true forward thinkers,...
The first artist to sign a recording contract through the joint venture, which has been dubbed TalentX Records, is Josh Richards (20.3 million TikTok followers) -- a co-founder of TalentX as well as a former member of Sway LA, who announced a hiatus from the collective in May to pursue other opportunities, including music. Last month, Richards released the music video for "Still Softish," which has nabbed 27.4 million views on YouTube to date (below).
“TalentX is at the forefront of the social media revolution, particularly with the early discovery of breakout talent,” Aaron Bay-Schuck, co-chairman and CEO of Warner Records, said in a statement. “[TalentX CEO Warren Lentz] and the TalentX team are true forward thinkers,...
- 7/24/2020
- by Geoff Weiss
- Tubefilter.com
Former A3 Artists Agency agent Maxwell Mitcheson has been named as Vice President and Head of Talent Division at digital-driven company TalentX Entertainment.
In addition to A3, Mitcheson worked at ICM Partners. His client roster includes a list of A-list clients and he has created a wealth of opportunities in partnerships for branded content and digital-traditional crossover. Major deals include campaigns with Target, H&m, Secret, and Lionsgate. He has worked with YouTubers such as Jordyn Jones, Lauren Giraldo, Mark Dohner, among others. While at A3 he spearheaded the TikTok initiative, signing top stars on the platform such as Tayler Holder, Andre Swilley, and more.
“Maxwell’s unique skill set is very difficult to find. His ability to both develop talent and build new brands will be a great asset for TalentX, said TalentX CEO Warren Lenz. “He’s a true visionary as well as an executor, and TalentX is lucky...
In addition to A3, Mitcheson worked at ICM Partners. His client roster includes a list of A-list clients and he has created a wealth of opportunities in partnerships for branded content and digital-traditional crossover. Major deals include campaigns with Target, H&m, Secret, and Lionsgate. He has worked with YouTubers such as Jordyn Jones, Lauren Giraldo, Mark Dohner, among others. While at A3 he spearheaded the TikTok initiative, signing top stars on the platform such as Tayler Holder, Andre Swilley, and more.
“Maxwell’s unique skill set is very difficult to find. His ability to both develop talent and build new brands will be a great asset for TalentX, said TalentX CEO Warren Lenz. “He’s a true visionary as well as an executor, and TalentX is lucky...
- 5/28/2020
- by Dino-Ray Ramos
- Deadline Film + TV
TalentX Entertainment has announced former Gersh Agency talent agent, Sean Stewart as the company’s Digital Talent Director.
In his new role, Stewart will direct the firm’s top touring and digital clients. He will also head all touring initiatives and build out Talent X Entertainment’s upcoming convention appropriately referred to as TalentX Con.
“Sean is an extraordinary talent with a unique look on the digital landscape,” said TalentX VP of Talent Michael Gruen. “We are only interested in hiring the best of the best and Sean definitely fits the bill. We are looking forward to him helping develop our existing talent and for him to go out and find the next age of digital superstars.”
During his time at Gersh, Stewart worked with social media stars Kurtis Conner and Cherdleys, comic/actress Jade Catta Preta as well as Bachelor in Paradise star Corrinne Olympios.
TalentX Entertainment was launched...
In his new role, Stewart will direct the firm’s top touring and digital clients. He will also head all touring initiatives and build out Talent X Entertainment’s upcoming convention appropriately referred to as TalentX Con.
“Sean is an extraordinary talent with a unique look on the digital landscape,” said TalentX VP of Talent Michael Gruen. “We are only interested in hiring the best of the best and Sean definitely fits the bill. We are looking forward to him helping develop our existing talent and for him to go out and find the next age of digital superstars.”
During his time at Gersh, Stewart worked with social media stars Kurtis Conner and Cherdleys, comic/actress Jade Catta Preta as well as Bachelor in Paradise star Corrinne Olympios.
TalentX Entertainment was launched...
- 5/20/2020
- by Dino-Ray Ramos
- Deadline Film + TV
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