Subway has pulled its ads featuring a character talking about the eating habits of Sarah Wilson.
The move comes hours after TV presenter and journalist Wilson – who specialises in writing about nutrition – told Mumbrella that she had not endorsed the campaign and wanted it withdrawn.
The ad:
Wilson, who presented the first series of Ten’s Masterchef and more recently Eat Yourself Sexy on Lifestyle You. She has also self-published an ebook called I Quit Sugar.
Earlier today she told Mumbrella that she objected to the camapaign because some of her followers believed she was now promoting the Subway product which contains sugar.
A statement from Subway said that the ad, created by Publicis Mojo Brisbane, had been intended to refer to a fictional character called Sarah Wilson. The statement said:
“Upon the request of TV presenter, Sarah Wilson, Subway Systems Australia (Subway) will today pull its advertisement for new...
The move comes hours after TV presenter and journalist Wilson – who specialises in writing about nutrition – told Mumbrella that she had not endorsed the campaign and wanted it withdrawn.
The ad:
Wilson, who presented the first series of Ten’s Masterchef and more recently Eat Yourself Sexy on Lifestyle You. She has also self-published an ebook called I Quit Sugar.
Earlier today she told Mumbrella that she objected to the camapaign because some of her followers believed she was now promoting the Subway product which contains sugar.
A statement from Subway said that the ad, created by Publicis Mojo Brisbane, had been intended to refer to a fictional character called Sarah Wilson. The statement said:
“Upon the request of TV presenter, Sarah Wilson, Subway Systems Australia (Subway) will today pull its advertisement for new...
- 3/16/2012
- by mumbrella
- Encore Magazine
Journalist and TV presenter Sarah Wilson has asked Subway to withdraw a radio ad for the product prominently featuring her name.
Wilson is a former presenter on Masterchef and also fronted Lifestyle You’s healthy eating show Eat Yourself Sexy. One of her fields of expertise is nutrition – she recently published an ebook called I Quit Sugar.
The Subway ad:
In the ad created by Publicis Mojo Brisbane, a character says: “Sure I envy Sarah Wilson. Not because of her glowing hair or flawless skin and perfect legs, dress sense or rich boyfriend. If there’s one thing I’d trade places for it’s her low fat Subway sweet chilli chicken sub.”
Wilson told Mumbrella: “I’ve heard from several people who think I must be endorsing this. It’s the exact polar opposite of what I’m all about. It’s just packed with sugar. I believe they...
Wilson is a former presenter on Masterchef and also fronted Lifestyle You’s healthy eating show Eat Yourself Sexy. One of her fields of expertise is nutrition – she recently published an ebook called I Quit Sugar.
The Subway ad:
In the ad created by Publicis Mojo Brisbane, a character says: “Sure I envy Sarah Wilson. Not because of her glowing hair or flawless skin and perfect legs, dress sense or rich boyfriend. If there’s one thing I’d trade places for it’s her low fat Subway sweet chilli chicken sub.”
Wilson told Mumbrella: “I’ve heard from several people who think I must be endorsing this. It’s the exact polar opposite of what I’m all about. It’s just packed with sugar. I believe they...
- 3/16/2012
- by mumbrella
- Encore Magazine
MasterChef's Matt Preston has revealed that he likes rival series My Kitchen Rules. The Australian food critic, who judges MasterChef Australia alongside chefs George Calombaris and Gary Mehigan, said that the next series of his programme will be all about the food. Preston told the Herald Sun that Channel Ten hopes to bring the competition back to basics this year, saying: "The first thing we look at is whether they can cook. "We could pick nuff nuffs who couldn't cook and it would make great TV, but it is not really what it is about." > Sarah Wilson: 'MasterChef has lost its allure' He said of My Kitchen Rules: "TV shows are about ratings. (more)...
- 3/1/2012
- by By Rebecca Davies
- Digital Spy
Sarah Wilson has said that MasterChef has lost its "allure" for her. The 34-year-old Australian television presenter, who used to host the reality cooking show alongside judges Gary Mehigan, George Calombaris and Matt Preston, admitted that she does not enjoy the show any more because she cannot watch it like the average viewer. Wilson told The Daily Telegraph: "I dipped in and out every now and again to keep an eye on things but I know it too well, it's lost the allure of the average person." The star also said that MasterChef's producers need to pay attention to criticism from viewers of this year's season and make appropriate changes. "They've got so much more competition with My Kitchen Rules and other reality shows, so I think they tried to pull out different tricks and techniques," (more)...
- 8/25/2011
- by By Rebecca Davies
- Digital Spy
Sarah Wilson, the host of MasterChef Australia, has been axed from the series after just one season. Producers have decided to scrap the idea of a host and will revert to the UK version where judges George Calombaris, Gary Mehigan and Matt Preston will guide contestants through the series. On her axing, the former editor of Australian Cosmopolitan magazine said: "It's a wonderful, enriching honour to have been part of MasterChef, a show that's shifted television in such an uplifting and inclusive way. I applaud Ten for bringing the show to Australian screens in the first place, and for making the difficult decision regarding my role. "I'm incredibly grateful to have played a founding role in the 'MasterChef effect', as it's been (more)...
- 9/15/2009
- by By Darren Rowe
- Digital Spy
Channel Ten has announced that Sarah Wilson will not be returning to host the celebrity series of MasterChef Australia. Despite the popularity of the show, it is believed that television executives have decided that the next instalment does not require Wilson's presenting skills. The Daily Telegraph quotes a spokesperson for the channel as saying that the celebrity version of the show "does not allow for a host" (more)...
- 7/27/2009
- by By Rebecca Davies
- Digital Spy
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