Exclusive: ClixTV, a privately funded, mobile-focused guide to the ever-expanding world of film and TV programming available to stream, has surpassed 6 million monthly unique users nearly a year after its launch.
The free app, which went live about 10 months ago, is now available via more than 80 distribution points, including Apple Fire TV, Roku and other major streaming gateways. Thus far, more than 99 of usage has been on mobile devices, the company says, with users consulting the app for top-rated series and movies, new trailers and other recommended offerings, filtered by categories and platforms.
Revenue sharing with subscription streamers — a profit center for tech giants — is not a strategic focus for Clix, which was founded as a company in 2017. Instead, its efforts are going toward advertising and sponsorships. By taking quizzes, offering reviews and ratings and taking other actions in the app, viewers can earn points redeemable for discounts from commercial partners.
The free app, which went live about 10 months ago, is now available via more than 80 distribution points, including Apple Fire TV, Roku and other major streaming gateways. Thus far, more than 99 of usage has been on mobile devices, the company says, with users consulting the app for top-rated series and movies, new trailers and other recommended offerings, filtered by categories and platforms.
Revenue sharing with subscription streamers — a profit center for tech giants — is not a strategic focus for Clix, which was founded as a company in 2017. Instead, its efforts are going toward advertising and sponsorships. By taking quizzes, offering reviews and ratings and taking other actions in the app, viewers can earn points redeemable for discounts from commercial partners.
- 7/25/2022
- by Dade Hayes
- Deadline Film + TV
Walmart is collaborating with veteran television executive Mark Greenberg on a new video streaming service that would challenge the dominance of Netflix and Amazon by targeting Middle American tastes in programming.
The venture is in the early stages of development and has not been formally greenlit by Walmart, according to reports. The company isn’t expected to make a decision on moving forward until late summer or early fall.
Greenberg left his role last year as chief executive of Epix . He has also held senior positions at Showtime and HBO.
If Walmart creates the service, it will enter a crowded field of contenders that includes Hulu, At&T and the aforementioned Netflix and Amazon. Those familiar with the plans say Walmart, famous for its price-cutting, would offer a lower-priced monthly subscription than its competitors and target audiences outside of large cities.
Walmart has already dipped its toe into streaming movies through Vudu,...
The venture is in the early stages of development and has not been formally greenlit by Walmart, according to reports. The company isn’t expected to make a decision on moving forward until late summer or early fall.
Greenberg left his role last year as chief executive of Epix . He has also held senior positions at Showtime and HBO.
If Walmart creates the service, it will enter a crowded field of contenders that includes Hulu, At&T and the aforementioned Netflix and Amazon. Those familiar with the plans say Walmart, famous for its price-cutting, would offer a lower-priced monthly subscription than its competitors and target audiences outside of large cities.
Walmart has already dipped its toe into streaming movies through Vudu,...
- 7/28/2018
- by Bruce Haring
- Deadline Film + TV
Walmart has turned to cable-industry veteran Mark Greenberg to help develop a low-cost subscription video-streaming service, sources confirmed to Variety.
Greenberg exited Epix last fall after nearly a decade running the premium TV venture as CEO, which he helped launch. Epix is now owned by MGM, which bought out its two other founding partners — Lionsgate and Paramount Pictures — in April 2017.
Industry sources confirmed a Wall Street Journal report that Greenberg is working with Walmart to scope out a potential subscription VOD service, with a lineup of content and a price point designed to appeal to Walmart’s core base of consumers in “Middle America.” The retailing giant is planning to jump into the subscription-video space, angling to compete with Netflix and Amazon Prime Video.
Walmart has declined to comment on its Svod streaming plans. Greenberg didn’t respond to requests for comment.
Previously, sources told Variety that Walmart was looking...
Greenberg exited Epix last fall after nearly a decade running the premium TV venture as CEO, which he helped launch. Epix is now owned by MGM, which bought out its two other founding partners — Lionsgate and Paramount Pictures — in April 2017.
Industry sources confirmed a Wall Street Journal report that Greenberg is working with Walmart to scope out a potential subscription VOD service, with a lineup of content and a price point designed to appeal to Walmart’s core base of consumers in “Middle America.” The retailing giant is planning to jump into the subscription-video space, angling to compete with Netflix and Amazon Prime Video.
Walmart has declined to comment on its Svod streaming plans. Greenberg didn’t respond to requests for comment.
Previously, sources told Variety that Walmart was looking...
- 7/28/2018
- by Todd Spangler
- Variety Film + TV
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