ESPN’s top marketing exec Laura Gentile is leaving the sports giant after a 20-year career to launch her own business.
As part of the move, Tina Thornton is being promoted to executive vp, creative studio and marketing, in the latest management shuffle at ESPN after it became its own division within Disney. ESPN chief Jimmy Pitaro, in an internal memo obtained by The Hollywood Reporter, said Gentile’s departure to open her own shop was “bittersweet news.”
“Laura’s strategic leadership and creativity have been vital to growing the ESPN brand, ESPN’s relationship with fans and our audience expansion efforts,” Pitaro added of Gentile. Her responsibilities at ESPN included developing and overseeing brand marketing across media and expanding ESPN’s reach to new audiences and sports fans.
In March, Pitaro restructured his senior leadership team, with Thornton taking on additional duties to lead content production and operations, while...
As part of the move, Tina Thornton is being promoted to executive vp, creative studio and marketing, in the latest management shuffle at ESPN after it became its own division within Disney. ESPN chief Jimmy Pitaro, in an internal memo obtained by The Hollywood Reporter, said Gentile’s departure to open her own shop was “bittersweet news.”
“Laura’s strategic leadership and creativity have been vital to growing the ESPN brand, ESPN’s relationship with fans and our audience expansion efforts,” Pitaro added of Gentile. Her responsibilities at ESPN included developing and overseeing brand marketing across media and expanding ESPN’s reach to new audiences and sports fans.
In March, Pitaro restructured his senior leadership team, with Thornton taking on additional duties to lead content production and operations, while...
- 6/21/2023
- by Etan Vlessing
- The Hollywood Reporter - Movie News
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