Digital content studio and creator network Collab -- which made a name for itself as the de facto representation for a slew of early Vine stars like David Dobrik and Amanda Cerny -- has hired Dave Rosner to help spearhead its newly-launched ad sales unit.
Rosner has been named Evp and head of marketing at Collab -- a newly-created position. In this role, he will be responsible for all of the company’s marketing activities, beginning with the new ad sales division. That unit, launched earlier this month, will seek to help Collab monetize both its owned-and-operated content endeavors as well as that of the talent it represents. Founded as a multi-channel network, Collab has long helped creators secure brand deals, though the new unit will seek to further its efforts in the traditional ad arena on platforms like YouTube.
Rosner has worked in marketing for 20 years, including at the video ad company Zefr,...
Rosner has been named Evp and head of marketing at Collab -- a newly-created position. In this role, he will be responsible for all of the company’s marketing activities, beginning with the new ad sales division. That unit, launched earlier this month, will seek to help Collab monetize both its owned-and-operated content endeavors as well as that of the talent it represents. Founded as a multi-channel network, Collab has long helped creators secure brand deals, though the new unit will seek to further its efforts in the traditional ad arena on platforms like YouTube.
Rosner has worked in marketing for 20 years, including at the video ad company Zefr,...
- 1/23/2019
- by Geoff Weiss
- Tubefilter.com
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