In this guest post, Naked’s Adam Ferrier argues that the communications industry has a chance to turn Afl grand final ad breaks into an event similar to the Super Bowl
The two biggest annual sporting events in the world – as judged by TV audience size are the UEFA Champions League Final (European soccer) and The Super Bowl (USA Football). The advertising during the Super Bowl is becoming as famous as the Super Bowl itself. The Eufa Champions League Final has nothing of the sort.
The USA has always admired advertising and sales. Being in ‘sales’ in America is worn with pride, in Europe it’s seen as slightly ‘grubby’. Same with advertising. American’s have long revered advertising, and of course have recently created Mad Men, a long running TV series glorifying the golden years of advertising. Europe has always been more coy with their relationship with ads. Jon Steel in his book Truth,...
The two biggest annual sporting events in the world – as judged by TV audience size are the UEFA Champions League Final (European soccer) and The Super Bowl (USA Football). The advertising during the Super Bowl is becoming as famous as the Super Bowl itself. The Eufa Champions League Final has nothing of the sort.
The USA has always admired advertising and sales. Being in ‘sales’ in America is worn with pride, in Europe it’s seen as slightly ‘grubby’. Same with advertising. American’s have long revered advertising, and of course have recently created Mad Men, a long running TV series glorifying the golden years of advertising. Europe has always been more coy with their relationship with ads. Jon Steel in his book Truth,...
- 2/3/2013
- by mumbrella
- Encore Magazine
How to sell the carbon tax is the brief agencies will tackle on tonight’s episode of Gruen Planet.
In the second episode of the show’s return, The Pitch will see Moose Moore of One For All and Charlie Cook of Jimjam go head to head.
The brief for the segment is: “The Federal Government has spent millions employing its best minds, but clearly has no hope of ever convincing us to like the carbon tax. Could two ad agencies do it in under a minute?”
The episode will also look at the use of Doug Pitt and his recent visit to Australia as part of One Green Been and Euro Rscg’s Fair Go Bro campaign for Virgin Mobile.
Naked Communication’s Adam Ferrier and Harry M Miller Group’s CEO Lauren Miller Cilento are guest panelists.
The Gruen Transfer airs at 8.30pm on ABC1.
In the second episode of the show’s return, The Pitch will see Moose Moore of One For All and Charlie Cook of Jimjam go head to head.
The brief for the segment is: “The Federal Government has spent millions employing its best minds, but clearly has no hope of ever convincing us to like the carbon tax. Could two ad agencies do it in under a minute?”
The episode will also look at the use of Doug Pitt and his recent visit to Australia as part of One Green Been and Euro Rscg’s Fair Go Bro campaign for Virgin Mobile.
Naked Communication’s Adam Ferrier and Harry M Miller Group’s CEO Lauren Miller Cilento are guest panelists.
The Gruen Transfer airs at 8.30pm on ABC1.
- 8/29/2012
- by Colin Delaney
- Encore Magazine
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