Years removed from its original release, it can be hard to really grasp how huge "The Blair Witch Project" really was. The film was a major financial success and it popularized the found footage sub-genre. It also changed horror and cinema marketing forever. It employed a viral internet marketing campaign that made many people think the events of the film were real and the stars were actually dead — something the real (and alive) cast was not paid nearly enough for.
The film, a low-budget horror about kids trapped in the woods, was a nightmare to shoot. Though the titular witch is never seen, she is felt throughout the runtime, with a fascinating and complex mythology that remains as mysterious as it was 20 years ago. And that mythology, with all the supplementary material from the time — fake TV documentaries, an epistolary novel, and much more — forms the basis of 2016's surprise sequel "Blair Witch.
The film, a low-budget horror about kids trapped in the woods, was a nightmare to shoot. Though the titular witch is never seen, she is felt throughout the runtime, with a fascinating and complex mythology that remains as mysterious as it was 20 years ago. And that mythology, with all the supplementary material from the time — fake TV documentaries, an epistolary novel, and much more — forms the basis of 2016's surprise sequel "Blair Witch.
- 10/26/2023
- by Rafael Motamayor
- Slash Film
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