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This coming holiday season, many glasses raised in Hollywood may be filled with spiritless spirits. Stars are jumping into the nonalcoholic adult beverage market with their own brands; sales are up dramatically in the 395 million sector (rising 20.6 percent between August 2021 and August 2022, according to market research company NielsenIQ); and a growing list of celebs are speaking out about alcohol-free, sober and sober-curious lifestyles (Ben Affleck and wife Jennifer Lopez, Anne Hathaway, Chrissy Teigen, Drew Barrymore and Kit Harington among them). Also driving demand is a pandemic-fueled societal focus on wellness.
“We are at the beginning of a new era of social drinking,” trumpets Christopher Lackner, co-founder of Jeng, a maker of CBD-infused, alcohol-free canned cocktails (including a Jeng & Tonic, and a Paloma). “Now that there are high-quality alternatives, it’s no longer difficult or awkward to be sober. In fact, it’s quite a treat.
This coming holiday season, many glasses raised in Hollywood may be filled with spiritless spirits. Stars are jumping into the nonalcoholic adult beverage market with their own brands; sales are up dramatically in the 395 million sector (rising 20.6 percent between August 2021 and August 2022, according to market research company NielsenIQ); and a growing list of celebs are speaking out about alcohol-free, sober and sober-curious lifestyles (Ben Affleck and wife Jennifer Lopez, Anne Hathaway, Chrissy Teigen, Drew Barrymore and Kit Harington among them). Also driving demand is a pandemic-fueled societal focus on wellness.
“We are at the beginning of a new era of social drinking,” trumpets Christopher Lackner, co-founder of Jeng, a maker of CBD-infused, alcohol-free canned cocktails (including a Jeng & Tonic, and a Paloma). “Now that there are high-quality alternatives, it’s no longer difficult or awkward to be sober. In fact, it’s quite a treat.
- 11/12/2022
- by Ingrid Schmidt
- The Hollywood Reporter - Movie News
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