Roughly one year after acquiring Kit -- an ecommerce startup that enables influencers to compile collections of their favorite products and pocket affiliate earnings on any items sold -- Patreon is selling the startup’s assets.
Kit has been purchased by Geniuslink, a service that creates shortened, local, trackable, affiliate links for content creators. The purchase price was not disclosed.
Patreon was willing to part with Kit after just one year as it initially saw the purchase as an acqui-hire to develop its Patreon Merch offering -- an automated service that helps creators ship and track merch, as well as provide support logistics. All of the Kit employees who joined Patreon in the wake of the acquisition -- including founders Camille Hearst and Naveen Selvadurai -- will remain with Patreon, though the Kit product itself will now fall under Geniuslink’s dominion.
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Kit has been purchased by Geniuslink, a service that creates shortened, local, trackable, affiliate links for content creators. The purchase price was not disclosed.
Patreon was willing to part with Kit after just one year as it initially saw the purchase as an acqui-hire to develop its Patreon Merch offering -- an automated service that helps creators ship and track merch, as well as provide support logistics. All of the Kit employees who joined Patreon in the wake of the acquisition -- including founders Camille Hearst and Naveen Selvadurai -- will remain with Patreon, though the Kit product itself will now fall under Geniuslink’s dominion.
Visit Tubefilter for more great stories.
- 9/12/2019
- by Geoff Weiss
- Tubefilter.com
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