Running concurrent with the wider festival, NewImages’ mercantile section has become an event unto itself, hosting a global who’s who from the Xr scene while helping in no small part to reshape the field. As it stands to welcome nearly 250 participants – roughly half divided between market participants and heavyweight decision makers – this year’s fully in-person event should do little to reverse that trend.
“We’re very international,” says Xr market head Ellen Kuo. “With more than half of our participants coming from outside Europe, and with several coming from the U.K., Italy, Denmark, Germany, Switzerland and Poland, I call [our network] Paris beyond Paris.”
Driving this year’s robust turnout are the Xr Development Market for projects at earlier phases and the Xr Art Fair for those winding down a festival run and looking for distribution – though, as it accounts for 70% of NewImages’ market activity, the development expo is clearly the bigger draw.
“We’re very international,” says Xr market head Ellen Kuo. “With more than half of our participants coming from outside Europe, and with several coming from the U.K., Italy, Denmark, Germany, Switzerland and Poland, I call [our network] Paris beyond Paris.”
Driving this year’s robust turnout are the Xr Development Market for projects at earlier phases and the Xr Art Fair for those winding down a festival run and looking for distribution – though, as it accounts for 70% of NewImages’ market activity, the development expo is clearly the bigger draw.
- 4/5/2023
- by Ben Croll
- Variety Film + TV
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